According to a report, Apple has retained the title of the world’s most valuable brand in 2022, with a valuation of $355.1 billion (about Rs 26,72,600 crore). The Cupertino company’s valuation increased by 35 percent — thanks to the growth of its recognition in the market. After Apple, Amazon and Google have been named among the top-three most valuable brands of the year. TikTok, on the other hand, has emerged as the world’s fastest growing brand with a valuation of 215 percent in 2022.
Brand valuation consultancy Brand Finance said in its latest ranking report that Apple Became the first brand to reach a $3 trillion market valuation. The company’s branding grew from $263.37 billion (approximately Rs 19,83,000 crore) in 2021 to $355.1 billion in 2022.
“The iPhone Still accounts for about half of the brand’s sales. However, this year Apple paid more attention to its other suite of products with the new generation of iPads, which seem to be getting an overhaul. iMacand introduction to airtag,” Firm said,
Apple services including hefty pay And Apple TV There is also increasing importance to the success of the brand, Brand Finance said.
after apple heroine In 2022, Brand Finance once again ranks second in the Global 500 rankings. The US e-commerce giant crossed the $300 billion brand value mark with the iPhone maker a 38 percent increase to $350.3 billion (approximately Rs 26,36,800 crore). ,
“Amazon sees logistics as key, developing its own end-to-end supply chain through a growing fleet of trucks, vans and airplanes. In 2020 and 2021, the brand will add an estimated $ 80 billion, while it has invested a combined $58 billion in the last five years,” the firm said.
Google According to Brand Finance, this year also the brand value grew by 38 per cent to $263.4 billion (approximately Rs 19,82,880 crore). The firm said that since Google relies on advertising for the vast majority of its revenue, it was initially hurt COVID-19 Ad spending dropped as the pandemic hit. However, the search giant’s business resumed as the world adapted to the new normal.
After Google Microsoft This year it has retained its position at the fourth position in Brand Finance’s Global 500 rankings. The company’s brand value increased by 31 percent to $184.2 billion (approximately Rs 13,86,390 crore).
retail chains walmart across samsung and became the 4th most valuable brand in 2022, according to Brand Finance. The company reached a brand value of $111.91 billion (approximately Rs.
Samsung, on the other hand, dropped to the fifth position with a brand value of $107.28 billion (approximately Rs 8,06,200 crore). The company became the only South Korean company in the Top 25 Most Valuable Brands by Brand Finance.
Unlike Samsung, Huawei Its position has risen from 21 to nine in the Brand Finance 500 ranking this year. The firm said that the Chinese company received $71.2 billion (approximately Rs 5,34,800 crore), an increase of 29 per cent.
“Huawei’s smartphone business was badly hit by US sanctions, but responded positively by investing heavily in both domestic technology companies and R&D, as well as its focus on cloud services,” Brand Finance said.
In addition to the major top-priced brands, TIC Toc Named as the world’s fastest growing brand by Brand Finance. The short-video app has grown its brand value by 215 percent to $59 billion (approximately Rs 4,43,300 crore) in the past one year. It claimed the 18th position among the Top 500 Most Valuable Brands in the world as recognized by Brand Valuation Consultancy.
like tiktok, Snapchat This year emerged as the app marking the rise in its brand value. According to Brand Finance, the brand value of the app grew by 184 percent to $6.6 billion (about Rs 49,600 crore).
WeChat It has also been named by the firm as the world’s strongest brand for the second year in a row. According to the report, it had a brand value of $62.30 billion (about Rs 4,68,100 crore) in 2022.
The technology sector was once again the most valuable in the Brand Finance Global 500 rankings in 2022. The firm said the sector hit a cumulative brand value of $1.3 trillion (about Rs 97,66,315 crore).
It is important to note that the brand value reported by Brand Finance does not reflect the market cap of the brand and is calculated independently by the firm.
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