continuing its growth in India Driven by local manufacturing, Apple sold more than 1.2 million iPhones in the country in the second quarter (Q2) this year, registering a massive 94 per cent growth (year-on-year), data showed on Monday. According to data shared by market intelligence firm CyberMedia Research (CMR), the growth was driven by stellar sales of the iPhone 12 and 13 models.
Total Shipped Around 1 Million iphone ‘Make in India’ devices. “During the second quarter, Apple Driven by growth in local iPhone manufacturing, the India market continued the momentum with a spectacular YoY growth. The iPhone 12 series, along with the iPhone 13 series, accounts for the most number of iPhones in the market,” said Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR.
Apple iPads registered an impressive growth of 34 per cent in India (on-year) and the company sold over 0.2 million devices in the country. “Apple iPad (Gen 9) and ipad air 2022 According to Q2 data, iPad accounts for the lion’s share of shipments.
CMR expects the iPhone to capture 4 per cent smartphone market share in India, while the iPad is set to capture 20 per cent market share in its respective category. The macro environment remains tough for smartphone brands in India due to inflationary pressures, a weak rupee and moderation in consumer demand.
“The premium smartphone segment has remained immune, and has benefited from the consumer inclination to take revenge in the new normal,” Ram said. Apple’s increased and diversified iPhone production capabilities in India, coupled with aggressive retail initiatives, continue to contribute to its strong growth momentum in India.
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Earlier this year, the tech giant confirmed that it has started manufacturing its best-selling iPhone 13 smartphone in India. Apple first started manufacturing iPhones in India in 2017 with the iPhone SE. In Q1 2022, Apple shipped around 1 million ‘Make-in-India’ iPhones, registering an overall growth of 22 percent, led by the iPhone 12 and 13.
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