Cupertino-Based Giants Apple It has become the top brand in China in the fourth quarter (Q4) 2021, outperforming all local smartphone rivals in China after six years. Iphone 6 The super-cycle was at its peak, a new report showed on Wednesday. The festive quarter (Q4) brought Apple’s highest ever market share in China to 23 per cent, according to Counterpoint Research’s Monthly Market Pulse Service. “Apple’s great performance was driven by a mix of its pricing strategy and benefits from Huawei’s premium base. Apple jumped to first place in China just after the release of the iPhone 13 (Week 39) in September,” said research analyst Mengmeng Zhang.
Afterwards, it remained in the leading position for most of the fourth quarter. “New iphone 13 Apple’s success has been due to the relatively low starting price as well as the new camera upon release in China. 5G Properties. In addition, Huawei, Apple’s main rival in the premium market, suffered a sales decline due to the ongoing US sanctions.” However, China’s smartphone sales accounted for 2 percent (quarter) and 9 percent (on-year) in Q4 2021. has declined, respectively.
Full-year smartphone sales in the country also continued to decline for the fourth year in a row, declining 2 per cent on a year-on-year basis in 2021. The market in China continues to decline due to various factors both on the supply side and on the demand side.
“The ongoing component shortage is impacting shipments of all OEMs. Second, China’s average smartphone replacement cycle is getting longer. Smartphone designs within brands have also become more homogeneous, particularly in hardware, failing to prompt consumers to upgrade,” explained senior analyst Evan Lam. China is also experiencing a complex economic environment where exports is driving growth and domestic spending remains low.
Facing more severe component shortages, slow penetration of offline channels as well as competition from Honor, Xiaomi Ranked fifth during the quarter.
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