Apple’s latest line-up of iPhones, including the iPhone 13 Mini and iPhone 13 Pro Max, will be available in India from September 24 with prices starting at Rs 69,900.
Industry watchers said that Apple now has a very aggressive entry point starting from the iPhone SE 2020 to the iPhone 13 Pro Max, which will help it consolidate its position in India, one of the world’s largest smartphone markets. is one of.
Apple said that these devices will be available to customers from September 24 in India and several other countries including Japan and the US.
“Our Pro lineup pushes the boundaries with our most advanced technologies for users who want the best iPhone. Best in class performance, best in class camera experience, great durability, big displays and incredible design. This year, we Let’s build on that in a major way,” Apple CEO Tim Cook said during a late Sept. 14 launch event.
The iPhone 13 Pro and iPhone 13 Pro Max also include 5G with more bands for better coverage.
According to Tarun Pathak, Director of Counterpoint Research, Apple now has a very aggressive entry point, starting with the iPhone SE 2020 and moving up to the iPhone 13 Pro Max.
“However, we believe that it is the iPhone 12 series that is likely to gain traction in India and take the baton from the iPhone 11 that captured around 60% of the total iPhone sales till the last quarter. Apple is expected to capture 2.4% share. It is likely to arrive in Q4 2021 and end the year with its highest ever 4 million shipments,” he said.
He added that Apple is also getting aggressive on trade-ins.
“We feel that the iPhone 12 will also benefit the most from the price cut, outperforming the iPhone 11, and is likely to be the best seller for the festive season. This will also help the premium reach a record share of the overall smartphone market.” market in India with the launch expected to be led by Apple in the quarter,” Mr. Pathak said.
Prabhu Ram, Head (Industry Intelligence Group) at CMR said that India has been a key growth market for Apple.
“In FY21, our estimates pointed to an increase in Apple’s India revenue of over $3 billion. With its increased share of domestic manufacturing, aggressive marketing initiatives including online retail stores, Apple now has lasting aspirational appeal. It is in the best position to manufacture on iPhones among Indian consumers,” he said.
He further added that Apple is expected to grow more than 40% year-on-year, which should help it capture a 3% market share in 2021 and that Apple’s iPhone shipments potentially touch the 5 million mark for the full year. can.
Strong double-digit growth in markets such as India and Latin America helped the iPhone maker post double-digit revenue growth at $81.4 billion – a new record for the June quarter. The company does not provide country-specific numbers.
Apple, which competes with players like Samsung and OnePlus in the premium smartphone segment, is aggressively expanding its presence in the Indian market. Apple has talked about plans to set up brick-and-mortar outlets in India in addition to its online store.
According to Counterpoint, the premium smartphone market in India grew 122% year-on-year in the June 2021 quarter and captured 7% of the total smartphone market. Total smartphone shipments in India grew 82% to over 33 million units in the June 2021 quarter.
Apple saw year-over-year growth of 144% in the second quarter of 2021, leading the ultra-premium segment (over 45,000 or $650) with a share of over 49%.
The premium category (₹30,000 or more than $400) led OnePlus with an overall 34% share, followed by Apple (25%), Samsung (13%), Vivo (12%) and Xiaomi (7) in the second quarter. %) ranked. .
According to the Apple India website, the iPhone 13 Mini will cost between ₹69,900- ₹99,900; iPhone 13 ₹79,900-1,09,900; iPhone 13 Pro ₹1,19,900-1,69,900; and iPhone 13 Pro Max for Rs 1,29,900-1,79,900.
Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, said the new Pro Camera system delivers even more pro photography capabilities such as ProRes and Dolby Vision video, along with improved telephoto zoom, macro photography, photographic styling, cinematic modes.
He said, “The Super Retina XDR Display with Promotion is our best display to date.
Apple has also introduced the new iPad (9th generation), which has the A13 Bionic chip, with a 10.2-inch Retina display with True Tone, a 12MP ultra-wide front camera with center stage, for the Apple Pencil (1st generation) and Smart is support. keyboard, iPad OS 15, and twice the storage of the previous generation (starts with 64GB of storage). Its price will start from Rs 30,900 and will be available from September 24.
A new iPad mini – with an 8.3-inch Liquid Retina display – will be available from September 24 and will be priced starting ₹46,900.
The Apple Watch Series 7, which has a re-engineered Always-On Retina Display – will be available later this year.
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