for more than 1 billion iPhone For enthusiasts around the world, no product unveiling is more anticipated than Apple Inc.’s annual reveal of its latest smartphone lineup. Except maybe this time.
On Tuesday, California-based company Cupertino introduced four iPhone 13 models with some minor improvements, including faster processors, better cameras, longer battery life and better displays. They are similar in design to 2020 phones, except for a smaller notch for the front-facing camera at the top of the screen, and they start at similar price points. The two Pro phones will have a higher-quality video-recording feature and a smoother-scrolling display that updates more frequently, as well as the ability to expand storage by up to 1 terabyte – doubling the capacity of last year’s biggest option. gives.
After last year’s big 5G upgrade, the incremental nature of this year’s improvements may be disappointing to some and offer little incentive to upgrade. Do you, though? depends on. For iPhone 12 owners, probably not. Again, last year’s release already has high-speed fifth-generation wireless capability. Because the latest models lack any “necessary” new features, it’s not worth the hassle of switching. But for users with an iPhone 11 or older, buying an iPhone 13 may be worth it, especially if you can get an attractive trade-in deal from a wireless carrier.
Spending a few hundred dollars to get access to a faster 5G network and the faster experience of the latest chips is a good proposition. It’s also a no-brainer for social media creators and influencers: they need the latest video and photo features to stay competitive with their peers. And the additional space of the new 1 terabyte option will be helpful for the heavy storage demands of digital content.
But the overall picture for iPhone 13 demand for the coming year may be mixed. Surveys show that consumers are not willing to spend big money for small feature additions. And they are holding their current phone longer. Last week, Piper Sandler published data that appeared to be quite lacking for Apple’s next generation of smartphones. According to the firm’s survey of 1,000 Americans, only 6% of respondents said they plan to buy an iPhone 13 this fall and winter, down significantly from 10% in 2020. The average iPhone age for respondents also increased from 2.3 to 2.6 years. year a year ago.
bad news for Apple It is what many consumers can now believe to have the best iPhone already in their pocket. The technology giant needs to do better than a tiny notch to make them think otherwise.
Tae Kim is a Bloomberg Opinion columnist covering technology. He previously covered technology for Barron’s, following an earlier career as an equity analyst.
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