Apple’s Tim Cook urges parents to limit screen time for kids

Apple CEO Tim Cook insisted that he is in favor of limiting screen time.

Apple CEO Tim Cook insisted in a recent interview that parents should limit screen time for kids gq magazine. He suggested that parents and administrators should set guidelines for how much time children spend on digital devices.

Her comments came after a reporter told her that her younger son is “obsessed” with his smartphone.

“Kids are born digital, they’re digital kids now. And I think it’s really important to set some hard rails around that,” he said.

Mr Cook said, “We create technology to enable people to do things they couldn’t do, to build things they couldn’t build, to learn things they couldn’t learn Were. And I mean, that’s really what drives us.” We don’t want people to use our phones too much. We are not encouraged to do this. We don’t want that.”

According to a company filing released in September last year, Apple is expected to generate over $205 billion in net sales of iPhones in fiscal year 2022 alone.

To watch Screen Time, Mr Cook said parents should try “Screen Time”, which tracks phone usage and allows parents to set limits on device usage, downloads and content for their children. allows for.

“We try to get people’s equipment to help us put the phone down,” he said.

Tim Cook said, “Because my philosophy is, if you’re looking at someone’s phone more than you are looking in their eyes, you’re doing the wrong thing.”

He shared that he watches his own Screen Time reports “quite religiously”.

This is not the first time that he talked about the use of the phone. In 2020, he told the Outside Podcast that he cut down on app notifications after discovering that his screen time was “too much”.