Chief Tweet threatened to name and shame advertisers who backstage.
As new Twitter boss Elon Musk begins cost-cutting measures including introducing massive layoffs at the company, he also plans to roll out a new feature that lets users link to high-profile accounts or celebrities on the platform. will charge for sending direct messages, new York Times informed of.
According to the report, “A product team is focusing on ‘Very Important Tweeters’ on the network,” said two people with working knowledge and according to internal documents. It added that users will be able to send private messages to their favorite celebrities for a reasonable fee.
It was said by Mr Musk on 4 November that Twitter had seen a “huge drop in revenue” as several advertisers halted spending on the platform following Tesla and SpaceX’s $44 billion acquisition of the microblogging site.
The billionaire tweeted, “Twitter’s revenue has dropped drastically due to pressure from activist groups on advertisers, even though nothing has changed with content moderation and we’ve done everything we can to please activists.”
“Extremely messed up! They’re trying to destroy free speech in America,” he continued.
With regards to Twitter’s reduction in force, unfortunately there is no alternative when the company is losing more than $4M/day.
All those exiting were offered a severance period of 3 months, which is 50% more than what is legally required.
— Elon Musk (@elonmusk) 4 November 2022
According to internal documents reviewed by new York TimesIn an early prototype, a Twitter user was shown asking musician Post Malone about his favorite record. Such messages may appear in a special area of the Direct Messages inbox. In return celebrities will have the option of receiving them.
The news outlet further said, according to the documents, Twitter will cut fees.
Meanwhile, “Chief Tweet” also threatened to name and shame advertisers who backed out of the social media platform. Responding to an internet user, the billionaire said, “Thanks. A thermonuclear name and a shame what if this continues.”
Read also: Elon Musk refrained from putting his name on any Twitter layoff memos: report
This morning, he also justified his decision to mass dismiss employees. Mr Musk said Twitter was losing more than $4 million a day and this affected employees who were given the severance package.
He tweeted, “With regards to Twitter’s reduction in force, unfortunately, there is no alternative when the company is losing over USD 4 million/day. Offering 3 months severance to everyone who opts out which is 50% more than what is legally required.”
Featured Video of the Day
Video: The man who shot Punjab’s leader Sudhir Suri is seen running