WhatsApp has around 500 million users in India and WhatsApp business users are growing at a rapid pace. WhatsApp is well aware of this and thus to enhance the customer experience and help their business grow, WhatsApp is adding some new features to its Business app. According to reports, instant messaging app WhatsApp is working to provide advertising features to business users.
According to WABetaInfo, a website that closely tracks WhatsApp’s upcoming features, the meta-owned app will provide an in-app banner with a link for WhatsApp Business users to help them advertise their products on Facebook and Instagram. will, thus bringing more new ones. Customer. Advertisements will redirect to their accounts through one click to WhatsApp link.
The report states that some businesses that still do not have their WhatsApp accounts linked to Facebook and Instagram and are using the updated beta version of the app, have already started getting a new in-app banner.
The new in-app banner gives WhatsApp Business users the option to reach new customers by linking their accounts to Facebook or Instagram. After linking their accounts, businesses can be able to advertise on Facebook and Instagram and thus take advantage of the platform’s reach to their advantage. People who see the ad on Facebook or Instagram can start a WhatsApp chat with the business through the link shared in the ad. This feature will allow businesses to track their ads within WhatsApp itself.
WhatsApp recently launched several updates to its app including the ability to react to status using over-the-top emoji, create links for group calls, increase the limit of video call participants to 32 and others. between community groups.