Holi in not only festival of colours, but also delicacies and other festive essentials. But on the Holi-day, most of the shops mostly remain closed and people get tensed on how to buy essentials like colours, balloons and more.
However, with quick-commerce platforms such as Blinkit, Swiggy Instamart, Zepto and others present online, delivery of white tee-shirts, water guns, balloons, colours and other festive essentials didn’t stop.
In fact these quick-commerce platforms claimed to have clocked their highest-ever orders per minute (OPM) during holi.
ALSO READ: Zepto rolls out subscription service, fuels competition in quick commerce market
Taking to X, Albinder Dhindsa, CEO of Blinkit, the quick-commerce arm of Zomato, wrote, “We hit our all-time high orders, OPM (orders per minute), and almost every other metric on the board! Thank you for choosing us for your Holi needs.”
It is becoming common for quick-commerce platforms these days to get good OPM during special occasions, as people are looking for instant deliveries.
“White T-shirt sales (are) spiking on Zepto this Holi… People are starting to realise that Zepto serves a lot more use cases than daily grocery,” Aadit Palicha, co-founder and CEO of Zepto said in a post on X.
He also shared another post, and wrote, “Holi is winding down and the after party is setting in. Landing detergents are spiking way beyond our expectations – Zepto never ceases to surprise me :)”
Menawhile, Swiggy co-founder Phani Kishan Adeepalli – who also leads Swiggy Instamart – shared a post saying a customer ordered Holi essentials comprising water guns, pichkari and gulal worth ₹5,202.
He wrote on X, “We know where the best Holi party in the country is still happening! 👀 A user from Gurgaon has ordered Holi essentials comprising water guns, pichkari and gulal worth INR 5202 (Sic).”
Earlier in a report in January, analysts at Bernstein had said that Swiggy dominated 37-39 percent of market share, while Zepto dominated 20 percent market share.
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Published: 25 Mar 2024, 09:03 PM IST