New Delhi Adit Chhabra, chief executive officer and co-founder of Delhi-based video analytics firm Wobot.ai, is excited to see a phenomenal growth in demand for its video analytics solutions over the past year.
“The post-pandemic demand for remote monitoring solutions, especially video analytics, grew to help with compliance with Covid-19 norms. What we are seeing now is a greater awareness of what video analytics can do,” Chhabra said.
Pankaj Gupta, founder and CEO of video analytics and face recognition platform EnableX, agreed. “Our revenue has grown almost 8 times year-on-year, till Q3 2021. About 70% of our growth can be attributed to the Covid-19 pandemic, both in terms of the volume of usage among customers and among them.”
In fact, the use of video analytics by enterprises and businesses in India has matured beyond Covid-19 compliance. Services are being used for core functions in all sectors.
For example, food businesses are increasingly using video analytics to help deliver services. The devices are also being used in manufacturing to monitor the safety of workers and equipment, reduce waiting times for patients in hospitals, and optimize retail operations.
Analytics tools process video captured on closed circuit television (CCTV) cameras and use algorithms to detect anomalies. It can be classified into three categories: fixed algorithmic analytics (to detect specific behavior), artificial intelligence (AI) learning algorithms (learning to the camera feed what is normal and then report any breaks in patterns) ), and facial recognition systems (by extracting data points from faces to generate digital signatures to match with an online database).
Atul Rai, chief executive and co-founder of Stack, saw the high demand for facial recognition primarily from the government. “In the private sector, most organizations are using video analytics for activity identification,” he said.
“Video analytics is being used to provide advanced safety, process optimization and quality checks across retail, healthcare, building and construction, among other industries and the public sector,” said Prashant Cuddy, Partner, Deloitte India. “Touch in applications – reduced access to offices, reduced patient wait times in health care units, customer behavior at retail stores and product classification, inspection, and diagnosis of pipeline conditions in energy and utility companies.”
Facial recognition technology is mostly used in the public sector. According to data from the Internet Freedom Foundation, 75 FRTs have been set up by various central and state government agencies, including government schools, airports and railways in India, for verification and verification of identities through the Right to Information Act.
Privacy advocates condemned the use of FRT by law enforcement, given the technology’s absence of 100% accuracy, as false positives can upset citizens.
Their suspicion stems from the fact that India still does not have guidelines to regulate the use of FRT.
Therefore, to address privacy concerns over the use of video analytics in the private sector, solution providers are asking companies to ensure that employees are aware and have consented to the use of the technology.
Chhabra urges customers to ensure that they have authorization from employees before doing face recognition.
Business growth prompted firms to expand their product offerings. Gupta said EnableX upgraded its initial product, which can identify seven basic emotions, to add more layers to identify 90 finer emotions—such as a mix of expressions when customers feel both excited and nervous. does.
Experts agree that companies will continue to grow as more businesses become aware of its capabilities.
abhijit.ahaskar@livemint.com
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