Chennai vendor sells tomato at ₹20/kg for a day amid soaring price

As commoners are struggling with the skyrocketing prices of vegetables, including tomatoes, which made headlines across the country, a vendor at Cuddalore in Tamil Nadu sold the veggie for just 20 per kilo on Friday to mark the fourth anniversary of his shop.

D Rajesh, 38, the owner of DR Vegetables and onion shop in Sellakupam, said he bought 550 kgs of tomatoes at 60 per kilo, including the transportation charges, from Bengaluru in Karnataka. He then sold the vegetable at a loss of 40 per kilo to ‘help the needy,’ reported TOI.

“People were restricted to buy only one kg per person as I wanted as many people possible to benefit from the concession. The entire stock was sold in a few minutes. I established the shop after working for more than 30 YEARS in my uncle’s shop. I revised the rate to 48 per kg on Saturday. Again, I made a brisk business selling more than 280kg of tomatoes on Saturday,” TOI reported quoting D Rajesh. 

D Rajesh said the offer did not let people stockpile the vegetable. 

Recounting how he sold onions at 10 when their prices were soaring, he said that he gives the discount every year to mark his shop’s anniversary. “When I established the shop, in 2019, onion prices were soaring above 100 per kg. But I sold it at 10 per kg as an opening offer,” he said.

In Chennai, tomatoes are currently selling at 100-130 per kg. Last month, the state government decided to sell the vegetable at a subsidized rate of 68 per kg at ration shops in a bid to bring some respite to the consumers amid the price spiral.

(With inputes from agencies)

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Updated: 09 Jul 2023, 07:12 PM IST