French carmaker Citroen made its debut in India earlier this year with the C5 Aircross premium midsize SUV. But its second model will be a B+ or premium hatchback, not an SUV. Why over here
see photosThe Citron C3 is a premium hatchback or the entry point of the French brand into the B+ segment.
Of late if you ask any brand in the Indian car market which segment interests them the most – the answer will always be SUVs. So far Citroen We have unveiled a car in a different segment as its first volume driver in our country. The Citron C3 is a premium hatchback or B+ segment offering and was unveiled in India this week. The car will also go on sale in the first half of 2022. The Citron C3 will also be built and sold in the Mercosur region – the trade bloc of 12 Latin American countries such as Argentina, Brazil, Paraguay and Colombia. Like those markets, in India too, hatchbacks still dominate car sales, even as the compact and subcompact SUV segment continues to gain ground. So unlike what we’ve seen from relative new entrants Kia, or MG Motor – Citron is addressing that core of the market first – and isn’t resting on the SUV-only strategy.
Read also: Citroen C3 debuts in India
The Citroen C3 will form the backbone of the volume push for the brand in India.
That said, the Citron C3 hatchback is very SUV-like in terms of styling. Citron CEO Vincent Kobe told carandbike, “We are still talking to a market that was the freedom and marvel of personal mobility, that needs to be enhanced, needs to be excited, needs to be satisfied. and That’s the so-called B-hatch. Sub 4-meter segment. So we wanted to make our first statement here that doesn’t mean we have completely ignored the benefits of an SUV. When you look at the car, you see We can see that we have accepted or adopted the substantial impact of SUV vehicles. In terms of currency, in terms of safety, in terms of space.”
Read also: Citroen CC21 Global Unveiled Highlights: Specs, Images, Specs
The Citron C3 is the first of the three products that we can expect to boost its sales in India.
So for now the Citron will go after high volume vendors like the Hyundai i20 or Maruti Suzuki Baleno on one hand, and even the higher spec variants of the models that sell a segment less – like the Maruti Suzuki Swift, Tata Tiago, Or the Hyundai Grand i10 Nios. But let us not forget – the Citron C3 is the first of the three products that we can expect to boost its sales in India. The brand has confirmed to us that there will be one launch in a year till 2022-24. And so the subcompact or compact SUV is still very much in trend. Says Kobi, “Certainly as we implement new elements into the strategy, as we grow with the family, we will address market developments. And we know what they are. It’s always the best.” It happens to start with the basics and expand, not to go for something flashy, trendy and not be credible at the center.”
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So for now the C3 will form the backbone of the volume push for the brand in India and LatAm, while the follow-up products will no doubt follow the growth trend and demand seen in the SUV segment under Rs 20 lakh. India.
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