Crypto.com signs multi-year sponsorship agreement with football club PSG

Digital asset exchange, Crypto.com has announced a multi-year partnership agreement with Paris-based football club, Paris Saint-Germain (PSG), with players including Lionel Messi, Kylian Mbappe and Neymar.

Crypto.com will pay a significant portion of the sponsorship fee using the cryptocurrency token CRO (Crypto.com Coin), which is the native cryptocurrency token of the exchange.

CRO is one of the top 40 tokens in the world with a market capitalization of approximately $4.5 billion.

Chris Marszalek, Co-Founder and CEO of Crypto.com, said, “Between the brand visibility, the reach of the stadium and team, and the collaborative growth of NFT, I have no doubt that we are looking forward to creating new and exciting opportunities for football fans around the world. Will create experience.”

The company has over 10 million users worldwide and recently announced global partnerships with the UFC, Formula 1 and Lega Serie A. Earlier this year, Crypto.com became the first crypto platform to partner with an F1 team, and the first North America-based National Hockey League team to partner with it.

Paris Saint-Germain, founded in 1970, has recently added world-class players like Lionel Messi, Sergio Ramos, Gianluigi Donnarumma, Georginio Wijnaldum, Achraf Hakimi and Nuno Mendes.

Mark Armstrong, Chief Partnership Officer, Paris Saint-Germain, commented: “We are delighted to welcome Crypto.com to the Paris Saint-Germain partner family. We share the same passion for innovation and the same ambition to rise to the top. With this partnership, Paris Saint-Germain once again demonstrates its vision and leadership as a leader in areas such as lifestyle, esports and digital. This is an exciting time for cryptocurrency, and we wish all fans of the club Can’t wait to work with Crypto.com to bring you new experiences.”