The stores were launched by Crompton Managing Director Shantanu Khosla and New Business Vice President Nitesh Mathur. The store was launched with much fanfare with many prominent architects and customers in attendance and a live demo was shown at the store by a chef.
Kitchens are an area of focus for the company and Crompton recently completed the acquisition of Butterfly Gandhimati Appliances to strengthen its presence in kitchens. The foray into the built-in appliances segment, apart from brand growth and premiumisation, will further cement its position in the kitchen space. The products will be launched in top 10 metros across India.
Signature Studios owners Swati and Gaurav Goyal at the launch event
innovative product range
Crompton unveiled a wide range of 38 models that include chimneys, gas hobs, built-in ovens, built-in microwaves and dishwashers. These products are specially developed on the basis of intensive consumer research to meet the unmet needs to make life of consumers pleasant and comfortable especially in the kitchen. To accomplish the above objective the Crompton Innovation & Development teams leverage their expertise in consumer electricals, air management and user experience and user interface.
Live Kitchen Demo by Chef Niharika Trivedi
Key Specifications of Premium Range of Fireplaces Tested at Reputed NABL Labs (Rs.12500 for Consumers inclusive of Installation & Taxes)
Quiet as AC with 50% reduction in perceptible noise
Keeps kitchen air clean of smoke, soot and odor by increasing suction power by 50% compared to popularly available models
Reduction in the number of professional cleaning interventions required due to Intelli-autoclean technology
Designed with a large touch display and equipped with gesture controls, these chimneys are designed to offer super aesthetics and a pleasant user experience.
Key distinguishing features of the premium range of hobs include (price from Rs 14000 inclusive of installation and taxes for the consumers):
Digital timer that turns off burner at the end of programmed time
Flame failure protection device that cuts off gas supply to avoid gas leakage when the flame is turned off
Key distinguishing features of the oven include (price from Rs.41000/- including installation and taxes for consumers):
Pyrolytic cleaning that eliminates the need for oven cleaning
Hot air shield prevents consumers from getting burned by hot air
Key distinguishing features of the dishwasher include (price from Rs.48000 including installation and taxes for consumers):
Dual Pro-Wash that enables cleaning under two different water pressures in a single wash while keeping noise as low as an AC
Improved drying performance with turbo drying technology with additional fan support that removes steam from the cabinet
Rajat Chopra and Shantanu Khosla with Signature Studio owner Lohit Rathi
Stores designed with consumers in mind
Crompton Signature Studios was designed to provide a unique product and brand experience for our consumers. Choosing the right appliance for one’s kitchen can be quite a challenge. Hence, these stores are specially designed keeping in mind the consumer preferences and easy selection of products and are staffed by well experienced sales consultants. The store’s ambiance is conducive to casual exploration and offers a warm and welcoming atmosphere that invites consumers to come inside and spend time.
Experience attractive launch plans at these stores
Crompton’s premium portfolio of products will be available at the Launch Store at attractive launch plans that include free installation of the products. Consumers can also avail attractive consumer finance schemes at the stores during the purchase. Crompton is also building a world class service network leveraging its vast presence in the country. The partner at Crompton Signature Studios on Shankar Seth Road has also pledged to donate 1% of all sales proceeds at the store to charity.
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At the launch, Managing Director Shantanu Khosla said: “We aim to be one of the top three players in this segment in the coming three years. We are making significant investments and enhancing our capabilities in this area. Leadership is in our DNA and we look forward to conquer this segment with our distinct value proposition.
Nitesh Mathur, Vice President, New Business said “Crompton has built a deep understanding of its target consumer segment and will target them with a differentiated product range. Additionally, we are setting up a premium exclusive brand outlet ‘Crompton Signature Studios’. I along with our Signature Studio partners- Also I want to express my gratitude and thanks to other channel partners.”
All store members are following the COVID-safety protocols in the interest of the safety of customers and employees.
The following Crompton Signature Studios are ready to invite customers to Delhi:
deep tool – Plot No. 410, Shop No.-2, 1st Floor, Shakti Khand-4, Indrapuram, Ghaziabad.
Contact -9810605333
Millennium Utilities Private Limited – C-150, 1st Floor, Okhla Industrial Area, Phase-1.
Contact -9810162207
Shiv LR – Shop No. 21, 1st Floor, KB Complex, Plot No. LS-1. SEC Tor -Alpha 2 Main Market, Greater Noida.
Contact -8950023467
Disclaimer: This article was produced by Times Internet’s Spotlight team on behalf of Crompton.