Phone makers rejoice in 2021 as a new report shows that smartphone shipments in the Indian market have registered a huge growth in the last 12 months. According to a new report by Counterpoint Research this week, Indian smartphone brands sold 169 million units in 2021, registering the highest growth in a year.
But the growth isn’t limited to just shipments of equipment. The industry itself has seen an increase in the revenue generated by the brands operating in the market. In addition, shipments of 5G smartphones also saw a significant jump during this period, as per the report.
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Amidst all this, the demand for feature phones has slowed down, as its shipments have registered flat growth in the market in 2021. The Counterpoint Research report also revealed that the revenue generated by the Indian smartphone market touched $38 billion in 2021.
When it comes to 5G smartphones, the report indicates an astonishing 555 percent year-on-year growth, thanks to most brands launching their 5G phones across segments. And we expect more brands to enter the 5G arena in 2022 and the focus is gradually shifting towards next generation connectivity.
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It is hardly a surprise that Xiaomi is once again pegged as the market leader in India with its smartphones. Interestingly, the brand saw a growth of 258 percent in the premium category, where you look at phones priced above Rs 30,000. Samsung is still in second place but with single-digit growth to report.
Apart from these two, Realme is the brand that has really made its mark in 2021, according to Counterpoint Research. The report states that Realme witnessed a growth of 20 percent during this period, which is the fastest among all the brands in the market. Even Apple managed to clinch itself in the top honours, with increasing demand for its iPhone 11, iPhone 12 and latest iPhone 13 models during the festive period in 2021.
The report says that Vivo is doing well in the offline space as well as becoming the leading 5G smartphone brand in the country. Whereas OnePlus led the affordable premium segment in the market.
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