Dhanteras, also known as DhantrayodashiThis year, it is being celebrated on Tuesday, November 2. On this auspicious day people believe that it is good to buy gold, silver and other metals in some form or the other. This is because according to religious beliefs, buying these items on this day brings luck and wealth. This is the reason why jewelers are giving huge discounts on these Dhanteras Every year and there is a huge jump in the sale of gold and diamond jewelery on this day. Not only jewellers, sellers of tools, utensils and other such things also sell items for boot sale at very low prices.
What is Dhanteras or Dhantrayodashi?
Dhanteras is celebrated to worship Lord Dhanvantari, according to Hindu folklore. This is also the day when Goddess Lakshmi is believed to visit her devotees extensively to bless them with wealth. The day also marks the beginning of the five-day long Diwali festival. Being a Tuesday this year, people are all set to buy gold, other jewelery and utensils to bring luck, wealth and prosperity to their homes.
Offer on Gold, Diamond Jewelery
Jewelery companies such as Senco Gold & Diamonds, PC Jewelers and Tanishq have announced that they are offering discounts and cashback on certain gold and diamond products on the occasion of Dhanteras and Diwali.
tanishqTata Group-owned Tanishq is offering up to 20 per cent discount on manufacturing charges for gold and diamond jewellery. This offer has started from 17th October and the last day to avail the discount is Tuesday.
pc jewelerPC Jeweler is offering up to 30% off on making charges of gold jewellery. Apart from this, there are also discounts on silver jewelery and articles. Customers with ICICI Bank credit and debit cards are eligible to get up to 7.5 percent cashback on a minimum purchase of Rs 50,000. Credit card users will get a maximum cashback of Rs 7,500 while the upper limit for debit card users is Rs 5,000. This offer is valid till 7th November.
Senko Gold and Diamond: This jewelery company is offering a discount of Rs 225 per gram on gold jewellery. This means that customers will get a discount of Rs 100 on buying one gram of gold jewelery and Rs 125 on silver articles. Customers will also get up to 75 percent off on gold as well as up to 75 percent off on making charges of diamond jewellery. However, this offer is available in stores for a limited period only.
joylukkasThe jewelery firm is offering gift vouchers worth Rs 1,000 on diamonds, uncut diamonds and precious jewelery worth Rs 25,000. After that the offer will increase manifold. Customers will also get a gift voucher worth Rs 500 on purchase of silver worth Rs 10,000 and in multiples thereafter. Gift vouchers will be given to customers buying gold jewelery worth Rs 50,000. This offer is valid till 5th November.
What experts say on the sale of gold
According to experts, this Diwali is likely to increase further after the fall in gold sales. Amid rapid economic recovery, lower rates and pick-up in demand, jewelers expect up to 30 per cent growth in sales over pre-Covid levels.
“We are seeing an increase in momentum since ‘Shraddha’, the third quarter of the calendar year, which is generally regarded as a weak month for the industry. However, the gold price declined to Rs 42,500 per 10 gram level. , which spurred consumer demand.
“Given the positive consumer and market signals, we expect sales to increase by 20-25 per cent as compared to 2019,” he told news agency PTI. We are seeing this positive momentum from across the country.
On the other hand, World Gold Council (WGC) Regional CEO, India, Somasundaram PR said, “With the upcoming festive and wedding season, there is more enthusiasm for gold demand, and we expect it to be the busiest It will be the gold buying season. , since the start of the Covid-19 pandemic.”
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