Dhanteras 2021: Every piece of jewelery tells a story… and this festive season shares the festival of light with some sparkling stories. by tradition Dhanteras It is an auspicious day to buy gold. so buckle up like this DiwaliTradition mixes with a range of contemporary jewelery brands giving a much needed twist to this age old custom.
Over the years the yellow metal has been a good asset to invest in and its value has appreciated over time. “Rising gold rates have strengthened the confidence among consumers to consider it as a reliable asset. Also, since the government has now made hallmarking mandatory, it will further boost the confidence of consumers to invest in the yellow metal,” said Colin Shah, chairman, Gem Jewelery Export Promotion Council (GJEPC).
The world has gone through a challenging time and the past year has been a year of reflection and evaluation. As everything stopped, we began to realize the value of belonging and respecting natural things. Perspectives have changed and today we find happiness in meaningful things. “Consumers are attracted to buy fewer but better things, things that they will cherish for a lifetime. With the pandemic, people have got a new respect for nature, heritage and craftsmanship,” said Richa Singh, Managing Director, India, Natural Diamond Council, said, “Natural diamonds fit in perfectly with the ongoing spirit, they are truly forever. Whether to gift something to your loved ones or to celebrate a special milestone in life Consumers will love to invest in natural diamonds as they are one of a kind and the ultimate symbol of love. Natural diamonds are versatile and can be matched with individual style and mood, it is for every season and trend.”
The World Gold Council’s Retail Gold Insights: India Jewelery report released last year revealed that although young women are active consumers of gold jewellery, their future purchase intentions may be higher. According to the report, 33% of Indian women aged 18 to 24 bought gold jewelery in the 12 months prior to the survey in 2019.
And as people gear up for the most beautiful time of year, sales have picked up and the market is seeing growth that is a reflection of consumers’ interest in buying diamonds. GJEPC collaborated with World Gold Council’s You Are Gold campaign to promote gold jewelery in India in 2021. “We are jointly undertaking a multi-media marketing campaign aimed at creating awareness, relevance and adoption of gold jewelery among Indian consumers, especially Millennials. and Gen Z,” says Shah.
Most importantly, when you invest in jewellery, always make sure that every design is backed by a lifetime buyback and exchange system. And each design you choose is made of hallmarked gold and uses certified diamonds.
Bridging the gap between modernity and tradition, Sabyasachi’s The Tropic of Calcutta fine jewelery line beautifully weaves tradition and contemporary styles with a range of designs. Featuring luxurious cut and rose cut diamonds, multicolored sapphires, pearls, turquoise, dalmatian, sodalite and jasper in 18k gold, this collection is a celebration of art with gold as canvas.
With the increasing popularity of colored gemstones around the world, it has been a royal favorite in recent times. Be it Meghan Markle’s aquamarine ring or Princess Eugenie’s coral padparadash, sapphires, rubies, emeralds have inspired many to look beyond the traditional diamond. “While in diamonds, it is the 4 C (colour, cut, clarity and carat weight) that you pay for in precious colored gemstones, it is usually colour, clarity, luster and cut. Prerna Rajpal, Founder and Chief Designer, Amaris said that in precious colored gemstones one should choose stones with high transparency rather than just colour, as it is the way that light reflects off a gemstone which makes it more attractive. .
With an assortment of pieces that complement any ensemble you choose, this Diwali let your jewelry do the talking.
read all breaking news, breaking news And coronavirus news Here. follow us on Facebook, Twitter And Wire.
.