Don’t be afraid of any ‘Shamshera’, just dial 112: UP Police | Lucknow News – Times of India

Lucknow: UP Police Emergency 112 Service has found a creative way to make people aware of its usefulness and to capture their mind and engage them on current and trending issues. It all started with a cartoon of Tom who is in trouble and dials 112 during an emergency.
Its tweet says that if you are in trouble or need help, just call 112. Similarly, in another tweet, pet dogs are shown wearing helmets and tags to make people understand the importance of wearing helmets while riding two wheelers. The line in Hindi says (when they can be smart then why can’t you) If they can be so smart then why can’t you. Also, wear a helmet, ride safely.

Taking a cue from the recent Bollywood flick ‘shamshera‘, UP 112 has tweaked it to ‘not to be afraid of anyone’ in any emergency call UP 112.

Last year, when online food delivery platform ‘Swiggy’ recently posted a tweet on Twitter asking to complete a sentence, “You can’t please everyone, you are not _______” it was the UP Police Social Media Cell. The reaction was Made a lot of noise.
UP Police’s reply, ‘You can’t solve every problem, you are not UP 112’, garnered over 4 lakh impressions, 2,000 retweets and 12,000 likes.
ADG UP 112, Ashok Kumar Singh says, topical content is the only way to capture the imagination of the people and effectively convey our message on important issues. Another senior official said the tweets are also tweaked, and twists on popular Bollywood releases to engage deeply with the audience.
Now you can also register complaint by clicking on twitter handle and facebook page of UP112 and add that all complaints were processed promptly.
In the pandemic, UP112 was the most sought-after number in the state. It helped 5 lakh people with medicines, food and even ambulances for the Covid-19 affected patients.