It’s been a busy week for the Twitter brand — from a temporary logo change to an unofficial brand name change. The iconic Twitter bird was usurped by the Elon Musk-favorite Doge meme earlier this week, helping the coin add more than $4 billion to its market cap. Meanwhile, the company’s name changed at its San Francisco headquarters, where employees spelled out the ‘w’ in Twitter’s name.
The development has provoked outrage online, with many social media users terming it as a ‘childish’ move.
“Elon Musk, in a remarkable display of maturity, has dropped the ‘W’ from Twitter’s logo outside its San Francisco headquarters. The company now reads as ‘Titter,'” William Leggett, CEO of US bedding company Pillow Fight relayed.
It’s worth noting that Musk has been toying with ‘renaming’ for quite some time. In April 2022 ‘Chief Tweet’ ran a poll (now deleted) asking people the same question: “Remove the w in Twitter?”
The options were somewhat limited, ranging from ‘yes’ to ‘of course’ and hundreds of thousands took part in the now-deleted ballot.
Read also: Dogecoin jumps as Elon Musk’s Twitter flips Shiba Inu dog
Earlier this week, Dogecoin’s Shiba Inu dog briefly replaced Twitter’s blue bird as the social media company’s logo. The coin, which originated in 2013 as a satire of the cryptocurrency craze and appears to have no fundamental use, Elon Musk indicated in a tweet that he had fulfilled an earlier promise. Finally on Friday, the cryptocurrency dropped by 9% as Twitter users noticed a gradual return of the blue bird.
Dogecoin more than doubled in October after Musk, dubbed the “Dogfather” by retail traders, sealed a $44 billion Twitter acquisition deal.
(with inputs from agencies)
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