New Delhi: Chocolate company Ferrero has roped in Ranveer Singh as the brand ambassador for its hazelnut cocoa spread brand Nutella. Singh will promote the Nutella brand across digital and offline media as well as across brand campaigns, Ferrero said in a statement on Saturday.
Ferrero Group sells brands such as Kinder, Nutella, Ferrero Rocher and Tic Tac in India. The Ferrero Group is one of the world’s largest sweet-packaged food companies, with more than 35 brands sold in more than 170 countries.
“We are delighted to have Ranveer Singh on board as our brand endorser for the Indian market. His persona exemplifies energy that is in perfect sync with the ethos of the brand. This, combined with his famous love for Nutella makes this announcement even more exciting for us. Leveraging the actors’ strong connect with our consumers, we have a lot of exciting engagements lined up with Nutella,” said Zohar Kapuswala, Marketing Head, Nutella Brands, Ferrero India.
Singh was recently seen in the film 21. The actor will be next seen in Karan Johar’s Rocky Aur Rani Ki Prem Kahani. The star, whose over-the-top style often grabs headlines, endorses brands like Adidas Originals, Nivea, MakeMyTrip among others. Singh is also an investor—last year he invested in direct-to-consumer beauty startup Sugar Cosmetics.
Singh will be seen in the upcoming World Nutella Day campaign which will go live in India on February 5. The campaign will be launched across the brand’s social pages including Instagram, Facebook and YouTube.
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