India’s e-commerce giant, Flipkart Google on Tuesday entered into a multi-year strategic alliance with Cloud to fast-track its innovation and cloud strategy. This partnership is expected to enable Flipkart in the next phase of growth, while boosting its vision of connecting with India’s next 200 million buyers and millions of sellers.
Jayandran Venugopal, Chief Product and Technology Officer, Flipkart, said, “Our strategic alliance with Google Cloud will enable us to accelerate our digital transformation, power productivity and advance our innovation agenda. We are proud of Google Cloud’s uniqueness in AI/ML. Excited by the strength and experience, and its proven scalability and security, which will be critical in our next phase of growth.”
Also, on the tie-up, Bikram Singh Bedi, Managing Director, google cloud Bharat said, “Flipkart’s growth in India is driven by its digital-first strategy and forward-thinking approach to cloud technology. As the company continues to expand and grow its e-commerce platform, we will continue to drive technological innovations and support Will work together to make Flipkart run a successful business in the future.”
Through the alliance, Google Cloud will help Flipkart with the following:
By leveraging Google Cloud’s secure and scalable global infrastructure and advanced networking technologies, Flipkart will be able to deliver robust app access and performance even during peak shopping seasons with high traffic.
Also, Flipkart will continue to drive the pace of new product development by building on Google Cloud, while furthering its expansion into Tier 2 and Tier 3 markets in India.
In addition, Flipkart will make its data platform more efficient by implementing Google Cloud’s advanced data analytics and machine learning technologies. This will help Flipkart better analyze traffic and transactional data, unlock rich real-time insights into customer buying and buying behavior, identify trends and patterns with increasing demand, and create more personalized recommendations to enrich customer experience. Will get
Additionally, Flipkart will be able to expand its use of flexible, innovative solutions across its rapidly growing workforce, to create new human-centered employee experiences and deepen connections in this new hybrid work environment.
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