Flipkart has seen tremendous growth over the past year across categories thanks to its SuperCoin reward program. With a multi-brand rewards ecosystem that rewards consumers and enables them to redeem coins on every single purchase across Flipkart, Myntra, Cleartrip and PhonePe, around 1.5 billion SuperCoins are issued every month today.
SuperCoins can be redeemed when purchasing any product from participating sellers on Flipkart and accessing the Rewards Store, buying the latest fashion styles on Myntra, booking travel on Cleartrip, or paying through PhonePe at thousands of select merchants, among other options can go.
58% of today’s SuperCoin customers come from the T2 and T3 regions in India, coupled with the intention to make loyalty rewards accessible to the larger Indian population. 50% of these prizes are claimed in categories such as home goods, grooming accessories, menswear, food & nutrition, makeup & fragrances, healthcare, baby care, fashion wearables and women’s westernwear.
Flipkart has strengthened this program with partnerships with participating retail outlets where these rewards can be redeemed.
Chirag Vora, Senior Director, Flipkart Loyalty Program said, “At Flipkart, we have continuously innovated to make e-commerce more inclusive and democratize it for all. Our SuperCoin program was created with the vision of nurturing customer relationships, enhancing every single buying experience, and delivering more value.”
Srinivasan Subramani, Director – Loyalty, Myntra said, “Supercoin integration enables our loyal customers, ‘Myntra Insiders’ to redeem their loyalty coins across the Flipkart Group ecosystem. Hence the launch of our 50+ new rewards at Myntra Rewards Store. Beyond the comprehensive offering, it also gives the customer the option to redeem in a wide range of options across categories. We have seen a significant improvement in redemption metrics since the introduction of SuperCoins.”
Deep Agarwal, Head of Payments, PhonePe said, “We are excited to partner with Flipkart to enable SuperCoin redemption on the PhonePe platform. It will enable millions of PhonePe customers to transact seamlessly using SuperCoin earned at our merchant locations. This has led to a significant increase in the use cases of their SuperCoins.”
Prahlad Krishnamurthy, Chief Business Officer, Cleartrip, said, “Through the launch of the SuperCoin program on our platform, we are able to provide our customers with added value by enabling a loyalty and rewards ecosystem that enables customers to earn and redeem their money. allows to do. Supercoins on Cleartrip. Since launch, we have seen an impressive 20% redemption on travel bookings and expect our customers to adopt widely to redeem their SuperCoins for their flight and hotel bookings on Cleartrip.”
The SuperCoin program is designed to provide benefits to the millions of customers who shop on Flipkart, where every single purchase ends with 100 results in earning SuperCoins. With SuperCoins, buyers get added value on every purchase and earn rewards for every rupee spent in the form of cashback. SuperCoins has seen an increase of over 74% in people redeeming their SuperCoins.