FSSAI takes tough stand on use of ORS by energy drink companies

In August, the Delhi High Court passed an order directing the health ministry to ensure strict compliance with the misuse of the word ORS.

Subsequently, in April, the apex food regulator took note of misleading advertisements by energy drink manufacturers selling their products as an alternative to ORS.

The product ‘ORS’ is a drug under the Drugs and Cosmetics Rules L 945, used for the treatment of acute diarrhea and its specific composition is prescribed by the Drugs Controller General of India (DCGI).

“Marketing and labeling of fruit based beverages etc. in the name of ORS is not only misleading to the general consumers but also harmful to patients who may consume products like ORS, especially children suffering from diseases like diarrhoea. in this matter. , Gastroenteritis, etc. may have serious health consequences,” the official said. Companies which have valid trademarks similar to the word ‘ORS’ are further directed to put on their front-of-pack either non- Provide a prominent declaration through detachable stickers. Or printing that the product is not WHO recommended ORS formula or FBO may use similar meaning phrases without changing the intent,” said the official order issued by FSSAI on July 14 has gone.

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