India’s delectable love story with food has inspired young entrepreneurs to create modern embodiments of traditional cuisine. From Hawking Local Cuisine Delhi Chettinad Chukka and Original from Wale Chole and Himachali Rajma kolhapuri Jhatka, these startups are leaving no stone unturned to tickle the taste buds of the consumers.
For example, Malachi is a trendy beverage brand that seeks to retell the story of India’s functional beverage ecosystem. The startup’s portfolio includes beverages flavored with 24-karat gold. “With the cultural emergence of a generation that doesn’t mind paying a premium for quality products, our range meets their evolving fitness needs,” said Malkico-founder of Mohit Bhatia, who has nearly three decades of experience in space along with his partner. Similarly, another startup – Spice Story – is relying on the belief that Indians like to spice up their food with ‘tadka’ with a range of homemade sauces, chutneys and syrups. The brand has recently launched liquid Nolan jaggery (date jaggery) in a squeeze bottle similar to Hershey’s chocolate syrup from West Bengal.
“We all grew up with chutney and pickle varieties from our region,” said Soumyadeep Mukherjee, CEO and co-founder, Spice Story.
“Understanding this need, we wanted to offer a modern solution to our customers, who relish the delicacies made by their grandmothers. ,
Industry experts said rising awareness, rising income levels and the proliferation of food delivery startups across India are driving the boom in these products. “Thanks to chefs and influencers on social media, people don’t hesitate to go on vacations that are all around food these days,” said Krishnadas Ji, marketing head at Cymega Food Ingredients, which specializes in top domestic and international flavors, Specializes in making curries and colours. food brand. “A few years ago, for example, all the cuisines of the South were grouped under South Indian food. At the moment, this is not the case.”
Food startups are also cashing in on the demand. While Tasty Tales of Bengaluru has tasted success with their curry paste of Mangalorean frying ghee And Bengali mustard prawns, Tapas Foods from the same city wants to take their Makhana snacks global. Jeera Club, started by a student who wanted home-cooked food, has managed to take five-minute Indian meal kits including Pulusu Pindi, Bisibelebath and Punjabi Kadhi to truly global consumers. Plus, another new player in the beverage space, Auric is targeting Millennials with the Ayurvedic drink, which it claims enhances the mind, body, skin and hair while aiding in weight loss.
For example, Malachi is a trendy beverage brand that seeks to retell the story of India’s functional beverage ecosystem. The startup’s portfolio includes beverages flavored with 24-karat gold. “With the cultural emergence of a generation that doesn’t mind paying a premium for quality products, our range meets their evolving fitness needs,” said Malkico-founder of Mohit Bhatia, who has nearly three decades of experience in space along with his partner. Similarly, another startup – Spice Story – is relying on the belief that Indians like to spice up their food with ‘tadka’ with a range of homemade sauces, chutneys and syrups. The brand has recently launched liquid Nolan jaggery (date jaggery) in a squeeze bottle similar to Hershey’s chocolate syrup from West Bengal.
“We all grew up with chutney and pickle varieties from our region,” said Soumyadeep Mukherjee, CEO and co-founder, Spice Story.
“Understanding this need, we wanted to offer a modern solution to our customers, who relish the delicacies made by their grandmothers. ,
Industry experts said rising awareness, rising income levels and the proliferation of food delivery startups across India are driving the boom in these products. “Thanks to chefs and influencers on social media, people don’t hesitate to go on vacations that are all around food these days,” said Krishnadas Ji, marketing head at Cymega Food Ingredients, which specializes in top domestic and international flavors, Specializes in making curries and colours. food brand. “A few years ago, for example, all the cuisines of the South were grouped under South Indian food. At the moment, this is not the case.”
Food startups are also cashing in on the demand. While Tasty Tales of Bengaluru has tasted success with their curry paste of Mangalorean frying ghee And Bengali mustard prawns, Tapas Foods from the same city wants to take their Makhana snacks global. Jeera Club, started by a student who wanted home-cooked food, has managed to take five-minute Indian meal kits including Pulusu Pindi, Bisibelebath and Punjabi Kadhi to truly global consumers. Plus, another new player in the beverage space, Auric is targeting Millennials with the Ayurvedic drink, which it claims enhances the mind, body, skin and hair while aiding in weight loss.