WhatsApp users will soon have a feature enabling easy purchases through the app. They will be able to search for relevant businesses, browse their catalogue, find the right product, send a message to the seller and buy the products right inside the app.
WhatsApp said in its blog post that people want a convenient way to quickly get help from the millions of small businesses and tens of thousands of brands already on WhatsApp. “We are introducing the ability to search for businesses on WhatsApp so that people can now browse businesses by categories – like travel or banking – or search by business name. This will save people from having to type or search for phone numbers from websites A number in his contacts,” WhatsApp said.
The instant messaging app said that we have built Business Search in such a way that people’s privacy is maintained. What you search is processed in a way that cannot be linked back to your account.
“As more businesses use WhatsApp, our first principle is putting people in control of their conversations. Getting this right is as important to WhatsApp as it is to the people and businesses who rely on us. Some of the businesses that have recently joined WhatsApp are: helping people open bank accounts, buy metro tickets and order groceries,” the Meta-owned company said.
WhatsApp said it wants people to be able to make secure payments from chats with their credit or debit cards. “We recently launched this experience in India and are now excited to test it with multiple payment partners in Brazil. This seamless checkout experience will be a game-changer for people and businesses who use WhatsApp without knowing it. Want to buy and sell. For a website, open another app or pay in person,” it said.
WhatsApp said that this feature is being extended to countries such as Brazil, Colombia, Indonesia, Mexico and the UK, and users from these countries can find companies using our WhatsApp Business platform.