Google Search getting continuous scroll instead of multiple pages for search results

A big change is coming to Google Search. The company has announced that search results will now be shown in a continuous scroll instead of multiple pages. Google Said the new design is more intuitive for users and it encourages curiosity in the “information age”. “See More” button.

“While you can often find exactly what you’re looking for in the first few results, sometimes you want to keep searching. In fact, most people who want additional information browse up to four pages of search results. With the update, people can now browse through a number of different results, before clicking the ‘see more’ button,” Google said in its announcement. Now, this change has many advertisers worried about what will happen to their Google Ads on mobile devices. Regarding this, Mohamed Farid, Product Manager for Google Ads, was quoted in a Search Engine Land report as saying that the change does not affect the way ad auctions work or the way Ad Rank is calculated.