Google It seems to have come up with an entirely new and offbeat strategy to promote its upcoming Pixel 6 series. According to a report in Android Authority, the company recently delivered 10,000 units of its potato chips in Japan as part of promotions for the Pixel 6 series of smartphones. The Pixel 6 series are the first smartphones from the company to come with its own Tensor processor. Google CEO Sundar Pichai also talked about Tensor chips at the company’s recent earnings conference call.
Google Japan has also launched a website and TV commercials to promote and sell these packets of chips that come in various color schemes. The different color packets represent the different color variants of the Pixel 6 smartphone.
“Google’s new chip has finally arrived. We’ll be delivering freshly made “chips” to the first 10,000 people,” says (translated from Japanese by Google Translate).
Google’s new smartphone google pixel 6, because of this decline. Ahead of the launch of Google’s first smartphone equipped with real chips, we’ve designed “genuine chips that allow you to experience its appeal as quickly as possible,” adds Page.
The tech giant also posted a video about the campaign, which shows a girl eating Google potato chips as you use a smartphone, holding it in front of a display, listening to music, and charging. Look yourself.
It certainly seems like a creative way for Google to promote its smartphone. It has reportedly also gone down well with consumers in Japan. It remains to be seen whether the tech giant is equally creative in promoting the Pixel 6 series in other countries.
With its own custom chips Google aims to compete with Apple, whose smartphones are also powered by their own A-series processors. Google has given up on Qualcomm chips for its smartphones the way Apple abandoned Intel for its laptops in 2020.
FacebookTwitterLinkedin
.