Education Comes First, Says Independent Swiss Watchmaker’s CEO, Because He Gives His Nikes a Solid Fast
Last week, Moser & Cie’s Edouard Meylan completed the Jungfrau Marathon 2021 with his brother, Bertrand (who is also the CEO of quirky watch brand, Hautlence). Edouard posted on Instagram, “It’s 42kms with 2000m climbs. The 44-year-old Swiss CEO has been working towards the feat for months, buoyed by the Moser community that follows him on social media.
The marathon was part of a fundraiser with RoomtoRide, a non-profit organization focused on girls’ education and children’s literacy in Asia and Africa.
Mellon, who believed that “everything begins with education”, pointed out The Hindu Weekend In an interview earlier this month, “As a father of four kids, three of them girls, I know how important it is to get little girls to school. But to be honest, this initiative [resonated] In the Moser organization. “
credit: @edmeylan on Instagram
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Responding to a question about his young team, he said the average age of his watchmen is 27 years and agreed that this generation is more concerned about the causes and future of our planet. “My kids tell me, ‘Dad, you must have an electric car!’ Interestingly, a lot of ideas come from my colleagues here. For example, instead of gifting our guests at Moser, we now contribute 10 books in their names to Roomtoroid. That is, thousands of books to schools every year are given.
The aim was to raise around 100,000 francs with the marathon. “It’s already five schools that you can open,” he explained. “Sure, you can do other great things, but education is the way to start.”
Edouard Meulen
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green behind the scenes
The question of sustainability is often raised when it comes to luxury brands, said Edouard, “We are RJC-certified (Responsible Jewelery Council). It took years to achieve this and we are one of the few small Huh [watch] Brand with it. “We try to offset our carbon footprint. We don’t have the resources to build something like IWC, which costs a fortune to be self-sustaining. But that is the future. “
And since this watch CEO is refreshingly blunt, there was more. “We are not a brand that does a ‘recycled strap’ type of watch. It is a good way to raise awareness, and has been done many times, but we try to do things in the background.”
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