Karnataka State Handicrafts Development Corporation Limited (KSHDCL) has added its more than 55,000 artisans to amazon.in to get better market access.
As part of this, Amazon launched Kaveri Handicrafts Emporium, a unit of KSHDCL, in its market as part of its Artisan programme.
All artisans belonging to KSHDCL Mysore, Anegundi, Sandur, Vijayapura, Hiriyur, Channapatna, Sagar, Sirsi, Soraba, Kumta, Kinhal, Navalgund, Bidar and Shivrapatna will be benefitted from this programme.
“Under this, Kaveri Handicrafts Emporium will be able to avail benefits such as personalized training for quick start-up, increased customer visibility and dedicated marketing support,” Amazon said in a release.
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By going digital, Kaveri Handicrafts Emporium has been able to sell its variety of unique Geographical Indication (GI) products such as bidriware, Channapatna toys and dolls, and other local items in sandalwood and rosewood, metal crafts, and lacquerware to a large clientele. Will happen. the audience.
D. Roopa Moudgil, Managing Director, Karnataka State Handicrafts Development Corporation Ltd. said, “We are expanding the reach of Kaveri and working towards the welfare of our struggling artisans and craftsmen.”
“It is our aim to encourage digital inclusion and empowerment of the artisan community across the country,” said Sumit Sahai, Director, Seller Partner Services, Amazon India.
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