AYODHYA: In a pleasant development, the renowned ‘laddu’ from Ayodhya’s Hanumangarhi has achieved the prestigious Geographical Indication (GI) tag, cementing its status as a globally recognized brand. This remarkable recognition for the local delicacy comes at a momentous time, just days ahead of the highly anticipated Ram Temple Consecration scheduled for January 22, 2024, in the sacred city of Ayodhya.
Who’s Behind The GI Move?
The driving force behind this accomplishment is Padma Shri Rajnikant, a GI tag expert based in Varanasi, who meticulously pursued the GI tag for the beloved Hanumangarhi Laddu. On a significant Monday, the official grant of the GI tag marked a pivotal moment, allowing this delectable treat to carve out a distinct identity on a global scale.
GI Tag A Divine Blessing
As Ayodhya readies itself for the momentous consecration of the Ram Temple, the residents and millions of Lord Ram devotees worldwide have an added cause for celebration. The GI tag conferred upon Hanumangarhi’s Laddu ensures that not only will the devotees witness the embodiment of Lord Ram, but they will also present these revered laddus as sacred offerings.
Global Recognition For Ayodhya’s Local Delicacy
Crafted with besan (gram flour) and pure desi ghee, the laddus from Hanumangarhi hold a unique place in the realm of sweets. The GI tag catapults them onto the global stage, symbolizing their exceptional qualities. This recognition is perceived as a manifestation of the divine blessings of Lord Ram and Hanuman upon the residents of Ayodhya.
Special Preparations For Ayodhya Ram Temple Event
As the countdown begins for the much-anticipated event on January 22, Ayodhya is abuzz with preparations. Dignitaries, including Prime Minister Narendra Modi and eminent personalities from across the world, are expected to grace the occasion with their presence.
What’s The Significance Of The GI Tag?
For those unfamiliar with the term, a Geographical Indication (GI) tag is a certification that emphasizes specific qualities or characteristics inherent in a product, setting it apart from others. The rigorous process of obtaining a GI tag involves submitting an application, and in the case of Hanumangarhi’s Laddu, it now stands as a symbol of distinctive craftsmanship and cultural significance. The GI tag system, implemented in India on September 15, 2003, aims to protect and promote indigenous products with unique attributes.