Harley-Davidson shows positive North America sales in Q3 2021, with some global markets still under pressure.
see photosHarley-Davidson reports sales of 50,800 motorcycles in the third quarter of 2021
Harley Davidson has reported an improvement in motorcycle sales in the US, even as the company faced supply chain disruptions, which limited motorcycle shipments and affected international sales. Last year, Harley-Davidson announced a new turnaround strategy, called Hardwire, that saw the brand double down on its most profitable touring and cruiser motorcycles sold in the company’s largest markets, North America and Europe. . At the same time, Harley-Davidson has cut some bikes from its line-up and exited some overseas markets which have not been profitable, and even in India with the tie-up and closing of Hero MotoCorp. Business plans have also changed. The domestic production of the Street series of motorcycles is low.
Read also: Harley-Davidson Global Sales Reflect Turnaround in Q2 of 2021
Harley-Davidson CEO Jochen Zeitz is positive about the strategic initiative taken to transform the fortunes of the iconic motorcycle brand.
Jochen Zeitz, president and CEO of Harley-Davidson, said, “Harley-Davidson delivered a solid third quarter and we have seen many of our hardware strategic initiatives perform well, providing an early proof point of our five-year strategy. We do.”
Harley-Davidson’s sales figures so far this year (January to September) show a 25 percent growth in the US, while third-quarter sales in North America show a modest 2 percent increase. However, sales were hit worldwide, with sales down 18 per cent in Europe, the Middle-East and Africa, 10 per cent in Asia-Pacific and 45 per cent in Latin America. Harley-Davidson’s overall worldwide sales still show a healthy 9 percent increase in overall sales.
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Harley-Davidson has taken a shot at the adventure motorcycle segment with the new HD Pan America 1250. It’s anything like any Harley-Davidson motorcycle offered.
Read also: Harley-Davidson reports positive first quarter results for 2021
The sales numbers are compared year-on-year, and considering 2020 has been a washout for motorcycle sales due to the COVID-19 pandemic, Harley-Davidson’s sales numbers for 2021 compared to 2019 are still under pressure. is in. The good news is, 2021 has seen a positive wave for Harley-Davidson, and with the new Pan America 1250, which has been received positively not only in the US market, but across the globe, Hardwire is showing Results, but that’s it.
Read also: Hero MotoCorp expands sales and service network for Harley-Davidson in India
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In Europe, 2021 sales are down 33 percent compared to the first nine months of 2019, and worldwide sales are down 11 percent for the same period. Markets in the Asia-Pacific region are also under pressure, and sales in Latin America are down a whopping 64 percent compared to the nine-month period of 2019. Even the third quarter sales numbers, when looking at 2021 and 2019. Worldwide sales are down 13 percent, and even North America sales are down 9.5 percent.
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