Costume designer Amrita Ram talks about what went into creating the silhouette for Khaddar’s KH House
Fashion is decent, yet disobedient. This is the tagline of actor Kamal Haasan’s new label KH House of Khadar which will launch on November 15.
“Sir [Kamal] Came up with this line in 30 seconds while he was getting ready to shoot for the label’s fashion film, which will go live on the day of launch,” says costume designer Amrita Ram, who is involved in Kamal’s latest venture as a designer. have happened. As the name suggests, the label works solely with Khadi.
Amrita has been associated with the iconic actor for four years, creating looks for her promotions Vishwaroopam 2, big boss tamil and his upcoming movie indian 2,
During the shooting of the last season of Big Boss, she was stranded in Hyderabad and decided to take a quick tour to see what the weavers were doing in the surrounding areas. In Chittoor, she found a white cloth, which she immediately fell in love with. Then he painted it ombre and showed it to the lotus which he also liked. When told that the cloth was Khadi, he suggested making some more clothes out of it. The actor has a long association with Khadi as his father, a lawyer, wore this only garment in court.
The first collection will launch in Chicago (where Lotus will also launch a new fragrance: KH Memoir). Topic NoonoolMeaning good thread, it is also a message to turn to a sustainable ecosystem.
The fall-winter collection includes skirts, short dresses, trenches and trousers for women; and crop jackets, double breasted jackets, short and long trenches for men. “It’s a perfect fall palate with colors like Root Beer Brown, Salmon Pink, Teal Blue, Mustard, Charcoal Grey,” says Amrita, adding that she wanted a western take on this quintessential Indian dress, which she cut. And achieved with pattern. “We are not doing any Indian designs or cuts for the first three collections,” she says.
Sometimes synonymous with boring clothes, KH House of Khaddar aims to dispel such myths associated with Khadi. “It is a versatile fabric and can be tweaked any number of ways. It can keep you warm in winters and cool in summers,” says Amrita.
The team at KH House in Khaddar is happy that their venture will benefit the weavers. Currently working with a few groups in Chittoor, Kancheepuram and Tiruppur, Amrita is researching for independent groups to work on in the near future. “The first vision is to have weavers under our roof and create different variations in weaving over the next six to eight months,” she says. While Amrita has a free hand in the creative process, Kamal gives his input. “He likes to keep the design simple so that the threads speak for themselves. Nothing over the top.”
The collections will be available online at www.khhk.in, which will go live shortly.
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