This number includes overall consumer spend on in-app purchases, premium apps, and subscriptions. Year-over-year that number has grown from $29.2 billion to $33.6 billion.
Sensor Tower attributes the growth to Android smartphone users whose spending increased by 18.6%. Compared to last year, the amount spent on the Google Play Store increased from $10.2 billion to $12.1 billion.
Compared to the Play Store, Apple’s App Store saw relatively modest growth. Revenue from the App Store grew 13.2% — from $19 billion to $21.5 billion over the prior year period. “As before, consumers spent nearly 1.8 times more on Apple’s Marketplace than Google’s,” the Sensor Tower report said.
The Sensor Tower report also shows mobile game spending grew 7.7% year over year to $22.4 billion in the third quarter of 2021, driven primarily by Google’s market. Consumer spending on mobile games on the App Store grew 5.6% to $13.1 billion from $12.4 billion, while Google Play spending grew 10.7% Y/Y to $9.3 billion, from $8.4 billion in the year-ago period. “While consumer spending on mobile games continues to grow, growth has started to normalize by category,” the Sensor Tower report said.
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