not anymore! With the rise in both Artificial Intelligence (AI) products and services becoming more mainstream, digital commerce is not far behind. From recommending the best looking glasses to the correct fitment of power lenses, everything can be tailored to suit the customer’s convenience. This has brought a huge change in the offline and online market of eyewear. Earlier people had to locate an eyewear store and rely on the store staff to guide them in choosing the right pair of frames. Even finding a keen optometrist for the right fitting was a concern. AI has made work easier for everyone – both customers and vendors.
To find the right frame, you have to first assess the structure of your face like it is round or square or heart shaped or inverted triangle or elongated but this is not a rule book, go for the frame which Looks good on you, just take it! Creating your own style statement can be fun and expresses your personality and true spirit.
Almost no one has a perfect heart, circle or square or any other narrowly defined face shape. So, look at your jawline in the mirror for a fact assessment to see if it’s more curved or sloping more on the angular side, if your jawline is more “round” or “square.” Round and thin frames that are slightly wider at the edges give a harmonious and natural look to angular faces. The trick is to divert attention from angles. Similarly, sharpen your soft features with rectangular frames for round faces. Choose frames that have bold angular lines, and the bottom should be just above your cheekbones.
All this can be achieved using AI technology. In short, the market is flooded with the future of storytelling – through the window called Glasses! The world around us is changing much to our surprise. Innovators from around the world are teaming up to rethink the way we communicate, live, and explore. The next generation of glasses ‘Augmented Reality’ and Artificial Intelligence’ come together to change the way we interact and overlay in the computing world around us. It’s a huge leap.
There is also a revolutionary suite of technology and services available at the eyewear online store to help guide you further. Virtual try-on through AI based software and frame recommendations is a seamless route for an informed engaged customer. Get insight into what works for your face and prescription, and also see the right frames for vibrant realism, fit and color on your face.
In addition to AI based recommenders, mobile optimized digital commerce is also futuristic with on-demand one-click buying on the rise. It is estimated that 50% of digital commerce revenue will come from mobile users and 93% of people who use mobile devices for research make purchases (source: think with Google). A “mobile first approach” is being followed by many retailers to support this trend. Creating video content for your website also serves as a resource for customers to easily input prescriptions on the online interface. AI combined with virtual reality, visual search, voice assistant tools and social media to drive dynamic shopping experiences and retain customers on websites is creating a new field for improving customer engagement and conversions.
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