HUL to appoint Madhusudan Rao, Deepak Subramaniam to management committee

Rao will replace Priya Nair, who is set to take on a new global role as Chief Marketing Officer for beauty and wellbeing. Subramaniam will succeed Prabha Narasimhan, who has decided to leave the company to pursue an outside opportunity.

Rao, who joined HUL in 1991, is currently Unilever’s executive vice president of home and sanitation. After spending over three decades at the company, Rao has built a track record in marketing, customer development and brand development roles across all geographies.

Subramaniam, currently Vice President, Home Care, South-East Asia & ANZ (SEAA) and Global Head, Fabric Enhancers, joined HUL in 1995 as a Management Trainee.

From marketing manager for Kisan, the company’s ketchup and jam brand in India, and regional brand director for Vitality Foods, Subramaniam went on to become vice president of food and refreshments for Central and Eastern Europe.

“In his current role of Home Care for SEAA, Deepak has significantly improved the profitability of the business, driving top-line growth. “In his global role, Deepak has helped transform the fabric enhancer category by driving innovation and reinventing brands for greater social impact,” the company said in a statement announcing the appointments.

The move comes after the maker of Dove Soaps and Knorr Soup announced the appointment of Nitin Paranjpe, chief operating officer of Unilever, as non-executive chairman of HUL with effect from March 31, 2022, as it replaced the company’s chairman posts. divided. Board and Chief Executive Officer and Managing Director K. Sanjiv Mehta will continue as HUL’s chief executive officer and managing director, it was said in February.

“I am delighted to welcome Madhusudan and Deepak to the HUL Management Committee. Madhusudan has a successful track record in various operational and strategic roles. They have brought a strong performance edge to their teams and pioneered many innovations that maintain Unilever’s high science and technology credentials. Deepak has advocated innovation and sustainable strategies to deliver significant improvement and growth in brand equity. They have demonstrated superior business acumen in creating new categories, primarily in the start-up business vertical,” said Mehta.

Mehta added that Nair has been an active champion of building the skills and experimentation of the future, and has led several path-breaking marketing initiatives for the category.

“Prabha led Home Care in the last two years to deliver a strong performance across South Asia. He has contributed immensely in integrating the Clean Future agenda into the home care product development strategy.”