The carmaker said its sales were not a direct reflection of demand for its cars, with production hampered by semiconductor shortages.
see photosHyundai says sales of its new cars do not reflect demand for its vehicles
Hyundai has revealed that it is still facing a production backlog due to the ongoing semiconductor crisis. Talking to carandbike, Tarun Garg, Director of Sales and Marketing at Hyundai India revealed that the company had an order backlog of around 1.35 lakh units due to semiconductor shortage. With the increasing use of technology in vehicles, semiconductors are used in a variety of roles, be it in a car infotainment unit or a digital instrument cluster. Semiconductor shortages have hit the automotive industry around the world, with many manufacturers reporting shortages, low production and increased waiting periods for their cars.
“Sales due to the semiconductor crisis are not a reflection of demand. Talking about Hyundai, we have a back order of around 1.35 lakh. “We expect our sales to increase as the semiconductor crisis subsides,” he said.
Read also: 2022 Hyundai Venue bookings cross 21,000; Diesel variant in demand
The carmaker has said it is making efforts to increase production
Garg, however, acknowledged that the supply of semiconductors has improved somewhat in the recent past. However, he added that the company will keep an eye on the current global scenario, including the prevailing geo-political situation, as new issues may emerge.
Read also: 2022 Hyundai Venue facelift launched in India; Prices start from ₹ 7.53 Lakh
“We have to proceed with cautious optimism, but at present we are seeing strong demand,” Garg said. He said that India’s thrust towards ‘self-reliant’ and Make in India has allowed the country to be a bit isolated from the global scenario, though geopolitical issues may raise new issues in future.
Focusing on the Venue, Garg said that Hyundai wanted to assure its customers that it is making efforts to ramp up production so that buyers can get their subcompact SUV with minimum delay.
Read also: Hyundai Venue facelift: Variants explained
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The company had received over 21,000 bookings for the Venue facelift since Hyundai opened its order book for the 2022 Venue. The carmaker also said that it was seeing strong demand for the diesel variant of the SUV with almost a third of the bookings for the engine option.
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