Veteran actress Zeenat Aman, who joined Instagram about two months back, has quickly become a social media darling – not only among followers nostalgic for her iconic body of work from the 70s and 80s, but also among those who have been impressed by their freshness. Honesty on an otherwise highly filtered app. Zeenat’s social media gave jewelry designer Suhani Parekh, founder of Meesho, an idea: a collaboration to launch her Mementos collection that revisits the age-old concept of the picture locket, and fuses it with a contemporary enamel etching technique. imagines again.
“When I rediscovered Zeenat on Instagram, I was immediately struck by her poignant and powerful words, stories and iconic imagery. I loved the way she was exploring and reflecting on her memories and iconic moments.” “These pieces are also poetic as they explore the transient nature of life and the concept of love, family, moments, memories and stories.” It was a match waiting to happen.
Suhani’s internationally renowned brand, known for its architectural and artistic approach to jewelry, is no stranger to celebrity patronage. His pieces have been worn by everyone from Zendaya and Kendall Jenner to Alia Bhatt. But having Zeenat as the face of this capsule launch, as well as the actor making his Instagram debut for the very first time, was nothing short of a coup. The upcoming campaign saw Zeenat sporting two looks – a black blazer and an oversized crisp white shirt – all accessorised with a burst of gold jewelry by Misho (stacked bangles, pendants, statement rings and mementos pieces apart from incense), netizens But won.
Zeenat admits that she took her time in agreeing to the collaboration, wondering whether it was all too fast for her. But as soon as he put them on, “I remembered my own edge and found joy in that,” says the actor. Meesho was not on Zeenat’s radar until Suhani approached the actor a few weeks ago. “I spent time scrolling through her Instagram, scanning the website and reading Suhani’s profile as a young entrepreneur. Then he sent me two souvenirs to see in person, and that sealed the deal for me. I don’t want to be a walking billboard. I intend to be discerning, and choose brands that really resonate with me and that I really enjoy.
The said mementos are all customized and plated with 24K gold. Suhani points out that portraits in jewelery are not just printed photographs, but intricate carvings and enamelling. Each bespoke piece takes up to a week to complete. Suhani explains, “There are only two forms in the collection, and then there are iterations and variants, so one can truly customize it – be it through the finish, how one wants to wear it or with meaningful text. ” “I’m not likely to wear my own imagery, but my sons have claimed pieces from the shoot for themselves. They’re calling them souvenirs,” says Zeenat. Personal to me!”