Iconix Lifestyle India Private Limited has expanded its brand portfolio with the acquisition of the IP rights in India of iconic British brand Lee Cooper. Born in 1908, with his legacy in denim, Lee Cooper is today a brand with a presence in 126 countries, 7000 points of sale, and over 2 million social followers.
The original British denim brand’s journey began as a major manufacturer of workwear at a local factory in London’s East End, which provided uniforms for British soldiers in World War I and World War II. By 1945, Lee Cooper had turned his attention away from military apparel. For fashion and denim. Since then, Lee Cooper has become a global fashion brand with a legacy of over 100 years.
Today, the brand’s products and collections are built with denim at the fore and fashion at the fore. Lee Cooper now operates in a range of categories including apparel, footwear, bags, accessories, watches, swimwear, workwear, eyewear, fragrances, homeware and personal electronics for men, women and children.
“Lee Cooper’s brand history and unparalleled relevance in the Indian market make it the most coveted acquisition for the joint venture. It is the go-to denim brand that liberalized India and its affinity amongst consumers gives us a strong foundation to rebuild the brand in the country. Darshan Mehta, Managing Director, Reliance Brands Limited and Director on the Board of Iconix Lifestyle India Private Limited, said.
This acquisition will help Iconix Lifestyle India expand Lee Cooper’s presence in India by enabling distribution of the brand across all retail channels.
Bob Galvin, Chief Executive Officer and President of Iconix Brand Group Inc. and Director of the Board of Iconix Lifestyle India Pvt Ltd, said, “Acquiring the IP rights of Lee Cooper aligns with our long-term strategic vision to enhance our brand presence in India. aligns. We have a very strong commitment to ongoing success, and this development provides an opportunity to work directly in a rapidly growing market and bring this coveted high quality brand to a new audience. “
Iconix Lifestyle India Private Limited is a similar joint venture between India-based Reliance Brands Limited and Iconix Brand Group Inc.
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