Indian Institute of Information Technology (IIIT) Tiruchirappalli is offering Postgraduate Program in Digital Marketing and Analytics in association with SimpleLearn. Those who want to make a career in marketing and sales efficiency or who are professionals and aim to increase their efficiency can apply for the programme.
“The programs are designed to benefit candidates and professionals who wish to build their marketing and sales proficiency by learning application-based digital marketing skills,” the institute says.
The program will be of four to five months duration and will include a curriculum designed by SimpleLearn that focuses on providing industry-relevant digital marketing and analytical skills that are essential to thrive in the digital economy. Upon completion of the programme, learners will receive a special certificate from IIIT Tiruchirappalli with alumni status from the institute.
The curriculum will be delivered in a bootcamp-style learning model, the program will include self-learning videos, live classes, assignments, projects and masterclasses from IIIT Tiruchirappalli.
“This digital marketing and analytics program helps learners to master digital marketing skills such as SEO, content marketing, social media marketing, search engine marketing, email marketing and mobile marketing, along with data and artificial intelligence in marketing and web analytics. is designed to do. There is also a major project in the program to give the learners practical experience in these important vocational areas. At the end of the course, learners will understand how they can align their skills to create and implement an effective marketing strategy,” says the institute.
Dr Narasimha Sarma, Director, NVS, IIIT Tiruchirappalli says, “Digital technology has played a vital role in sustaining sales and marketing functions amid the devastating global pandemic and helping them adapt to new business conditions. It has now become increasingly important that marketing professionals and job seekers are updated in their roles with the right skills to deliver effectively and meet the needs of a dynamic industry. We are delighted that our partnership with SimpleLearn will enable our goal of providing the most up-to-date and industry-relevant curriculum to learners and creating a job-ready workforce.
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