Instagram has a new plan to copy Tiktok and this time you are going to watch all its videos and feeds in full-screen mode. The platform has started testing the new look and has even updated the navigation bar. The updated design is available to select users right now, but Mark Zuckerberg, CEO, Meta, confirmed via a post this week that others will be getting it soon, too.
This is the official update shared by Instagram on Twitter quoting Zuckerberg’s post.
Ihttps://t.co/PE3oNberp4 pic.twitter.com/z6LWdMPcAE
– Instagram (@Instagram) 16 June 2022
It would be fair to say that Instagram is focusing on video with its new approach and layout. “We want to make it easy to discover content and connect with friends,” Zuckerberg says.
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But he makes it clear right away that with video as the main focus of full-screen mode, Instagram will keep photos relevant across the platform. “Photos are still an important part of Instagram, and we’re working on ways to improve the way they appear in full-screen feed as well,” he explained.
As per the new layout, users will be able to watch videos in full-screen mode, similar to the one seen on TikTok. The content changes as you scroll through the feed. Instagram says the description and other buttons used to like or comment on a video move to the bottom of the screen.
The full-screen design shown by Zuckerberg in the post fits seamlessly over the bezel-less screen, but we’re not sure what it will look like for iPhones that have a notch.
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Instagram introduced Reels to take advantage of the absence of TikTok in several countries, including India. The reels for Meta have had modest success, but TikTok and its growing presence in the West have begun to outweigh others in the business. With this new design change on the app, Meta and Zuckerberg will hopefully improve their luck with the platform as well.
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