Instagram is planning to release a text-based app that will rival Twitter.
The company is currently testing the project with celebrities and influencers, according to people familiar with the matter. It’s been secretly available to select creators for months, according to one of the people.
The app, which will be separate from Instagram but will allow people to link accounts, could debut as soon as June, according to Leah Haberman, who teaches social and influencer marketing at UCLA, and a screenshot of a preliminary app description. publishes. According to Haberman’s screenshot, it may eventually be compatible with other Twitter competitor apps, including Mastodon.
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Instagram, owned by Meta Platforms Inc, did not immediately respond to a request for comment. Twitter’s chaotic acquisition by Elon Musk has prompted some users to look for alternatives and make a head start in the market.
“Historically, we know Meta likes to sample and recreate features from other apps and third-party tools that they anticipate will be popular with their users,” Haberman said. He noted that Musk has talked about turning Twitter into an “everything app”. “With lots of features other than informative posts.” “Based on Meta’s track record of borrowing from other platforms, it’s highly likely that they’ll get there by consolidating all these experiences that they’re building.”
The platformer reported in March that Meta was exploring a text-based app.
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