Mumbai: A little over a week ago, Rebecca Campbell, Disney’s president of international operations and direct-to-consumer (DTC), which oversees the company’s streaming businesses globally, was watching an Indian Premier League (IPL) game in Dubai. BCCI secretary Jay was also present in that match. Shah.
Whether or not Cambell met Shah is unclear, but a week later, the board announced that the final two league-stage matches of the IPL, which are scheduled to take place on September 8, would start simultaneously at 7.30 pm and would be followed by a ‘double-tap’. Headers’ popular idea. One match will start at 3.30 PM (2 PM GST) and the other at 7.30 PM (6 PM GST).
The decision will have potentially far-reaching consequences – some extremely positive – for all stakeholders, but none greater than the board and the broadcaster itself.
Let us first deal with the current scenario of double-headers being played at 3.30 pm and 7.30 pm. be India in the month of May, or United Arab Emirates It is quite a challenge to play matches at 3.30 pm or 2 pm GST right now. Rising temperatures during afternoon games have a huge impact on players, giving teams playing at 7.30 pm a distinct advantage.
Given that the playoffs are ‘do or die’ matches, the primary reference point – when considering this decision – was to ensure a level playing field.
“This is one area where we wanted to experiment. It (the trick) will put all the teams on equal footing, and it’s great for the competition. And because it’s just an experiment, it allows us to understand all the corollaries involved.” Will help in one step,” says BCCI treasurer Arun Dhumal.
The results are primarily concerned with the interests of the broadcaster, given that the two matches would mean split viewing time for cricket subscribers in prime-time hours, at the cost of weekend afternoon games that would have cost the broadcaster its own share. may be attracted.
The math, however, appears to work differently and it is clear that there are only a few players in the afternoon game.
On the other hand, while two matches on concurrent time can mean split viewing time, it also provides the following: a) Opportunity for the broadcaster to increase the TV/OTT subscriber base given that viewers want to watch both the matches simultaneously; NS) Give BCCI a thought if the format works, because if it does then 74 matches in a little less than 60 days – once two new teams are added – become a possibility for the 2022 edition; C) puts less pressure on the BCCI to negotiate a deal with the International Cricket Council (ICC) for a wider window for the IPL when the new Future Tours Program (FTP) takes effect from 2023; D) To work on their respective ecosystems from popularity/fan-engagement POV on other stakeholders, especially franchise-owners and then earn a set percentage of central revenue based on TV/OTT numbers on their team match days. can generate. .
What is clear for now is that the broadcasters do not want the 74-match format and the BCCI-Star (now Disney) deal does not allow more matches than that number in the current deal. Therefore, a Kwid-Pro could have been the only way forward.
“The BCCI had two options,” says Dhumal. This is one of the many reasons why we started thinking whether hosting concurrent matches might work.
When the BCCI introduced two new teams in 2010, it had no choice but to create a new format consisting of 74 matches – the 10 teams were divided into two groups of five and in the group stage, each team played Played 14 games, in which the other four teams faced off. Their group plays twice each (one home and one away game), the four teams in the second group once and the remaining teams twice. A random draw was used to determine the groups.
It was complicated and had to be avoided. In the current broadcast deal, Star (Disney) has paid BCCI Rs 16,347 crore over five years – which means 2022 will cost Rs 3,500 crore – and so, while the BCCI wishes to expand the league, its stakeholders also need to be convinced.
Meanwhile, BCCI has also sent a message to its stakeholders here – that it is ready to look after their interests. “It’s a positive move, certainly, especially as a new media rights tender is expected next month,” say industry executives.
Concurrent league matches are extremely popular in Western sports markets, particularly the highly successful NFL in the United States. In addition, where football in the UK and Europe is concerned, broadcasters are already exercising bucketing rights for TV and digital – read: exclusive matches on TV and exclusive matches on digital and some on both – thereby creating a successful model. has been made.
“The IPL numbers (ratings) are slowly getting settled. And yet, compared to some western leagues, it is a very young asset. Therefore, some experimentation will help. Second, if the teams play concurrent matches, then The spectators will decide which sport they want to watch based on popularity. This means the audience will have to be on the teams to capture the popularity. Also, these teams and their franchises will be on each year before and after the tournament for the rest of the year. What they do for, and what value-system they manage to build, will define their acceptance through ratings. Challenges will open up and opportunities will also come,” said industry sources.
This effectively means: If Rajasthan Royal Family And Sunrisers Hyderabad playing the same day Mumbai Indians And for Chennai Super Kings, Royals and Sunrisers to outperform not only on the field but throughout the year, an ecosystem has to be created that can match Mumbai and Chennai.
in 2008, when Lalit Modi The opportunity given to Corporate India to engage with cricket was an opportunity fraught with risks. In a high-stakes sport that is now the IPL, the risk-quotient is once again the overriding factor if the IPL needs to innovate and move forward.
Whether or not Cambell met Shah is unclear, but a week later, the board announced that the final two league-stage matches of the IPL, which are scheduled to take place on September 8, would start simultaneously at 7.30 pm and would be followed by a ‘double-tap’. Headers’ popular idea. One match will start at 3.30 PM (2 PM GST) and the other at 7.30 PM (6 PM GST).
The decision will have potentially far-reaching consequences – some extremely positive – for all stakeholders, but none greater than the board and the broadcaster itself.
Let us first deal with the current scenario of double-headers being played at 3.30 pm and 7.30 pm. be India in the month of May, or United Arab Emirates It is quite a challenge to play matches at 3.30 pm or 2 pm GST right now. Rising temperatures during afternoon games have a huge impact on players, giving teams playing at 7.30 pm a distinct advantage.
Given that the playoffs are ‘do or die’ matches, the primary reference point – when considering this decision – was to ensure a level playing field.
“This is one area where we wanted to experiment. It (the trick) will put all the teams on equal footing, and it’s great for the competition. And because it’s just an experiment, it allows us to understand all the corollaries involved.” Will help in one step,” says BCCI treasurer Arun Dhumal.
The results are primarily concerned with the interests of the broadcaster, given that the two matches would mean split viewing time for cricket subscribers in prime-time hours, at the cost of weekend afternoon games that would have cost the broadcaster its own share. may be attracted.
The math, however, appears to work differently and it is clear that there are only a few players in the afternoon game.
On the other hand, while two matches on concurrent time can mean split viewing time, it also provides the following: a) Opportunity for the broadcaster to increase the TV/OTT subscriber base given that viewers want to watch both the matches simultaneously; NS) Give BCCI a thought if the format works, because if it does then 74 matches in a little less than 60 days – once two new teams are added – become a possibility for the 2022 edition; C) puts less pressure on the BCCI to negotiate a deal with the International Cricket Council (ICC) for a wider window for the IPL when the new Future Tours Program (FTP) takes effect from 2023; D) To work on their respective ecosystems from popularity/fan-engagement POV on other stakeholders, especially franchise-owners and then earn a set percentage of central revenue based on TV/OTT numbers on their team match days. can generate. .
What is clear for now is that the broadcasters do not want the 74-match format and the BCCI-Star (now Disney) deal does not allow more matches than that number in the current deal. Therefore, a Kwid-Pro could have been the only way forward.
“The BCCI had two options,” says Dhumal. This is one of the many reasons why we started thinking whether hosting concurrent matches might work.
When the BCCI introduced two new teams in 2010, it had no choice but to create a new format consisting of 74 matches – the 10 teams were divided into two groups of five and in the group stage, each team played Played 14 games, in which the other four teams faced off. Their group plays twice each (one home and one away game), the four teams in the second group once and the remaining teams twice. A random draw was used to determine the groups.
It was complicated and had to be avoided. In the current broadcast deal, Star (Disney) has paid BCCI Rs 16,347 crore over five years – which means 2022 will cost Rs 3,500 crore – and so, while the BCCI wishes to expand the league, its stakeholders also need to be convinced.
Meanwhile, BCCI has also sent a message to its stakeholders here – that it is ready to look after their interests. “It’s a positive move, certainly, especially as a new media rights tender is expected next month,” say industry executives.
Concurrent league matches are extremely popular in Western sports markets, particularly the highly successful NFL in the United States. In addition, where football in the UK and Europe is concerned, broadcasters are already exercising bucketing rights for TV and digital – read: exclusive matches on TV and exclusive matches on digital and some on both – thereby creating a successful model. has been made.
“The IPL numbers (ratings) are slowly getting settled. And yet, compared to some western leagues, it is a very young asset. Therefore, some experimentation will help. Second, if the teams play concurrent matches, then The spectators will decide which sport they want to watch based on popularity. This means the audience will have to be on the teams to capture the popularity. Also, these teams and their franchises will be on each year before and after the tournament for the rest of the year. What they do for, and what value-system they manage to build, will define their acceptance through ratings. Challenges will open up and opportunities will also come,” said industry sources.
This effectively means: If Rajasthan Royal Family And Sunrisers Hyderabad playing the same day Mumbai Indians And for Chennai Super Kings, Royals and Sunrisers to outperform not only on the field but throughout the year, an ecosystem has to be created that can match Mumbai and Chennai.
in 2008, when Lalit Modi The opportunity given to Corporate India to engage with cricket was an opportunity fraught with risks. In a high-stakes sport that is now the IPL, the risk-quotient is once again the overriding factor if the IPL needs to innovate and move forward.
.