IPL Media Rights Auction, Day 2: The bid price for TV, Digital goes up to Rs 43,255 crore. Cricket News – Times of India

Mumbai: Indian Premier League ,IPL) The media rights value for the 2023-2027 cycle has gone up to Rs 43,255 crore on Monday and the value could be even higher in the ongoing e-auction, according to sources. BCCI,
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As per the latest information with ANI, Package A is currently Rs 23,575 crores, which is Rs 57 crores per match and Package B is Rs. digital rights 19,680 crores for India, which is Rs 48 crores per match.
Whose bid is yet to come, but the price per match for TV, the digital rights value is over Rs 105 crore. The media rights value has increased two and a half times more than what Star India paid in the year 2017.
The process is divided into a total of four packages (A, B, C and D). Package A is specific to TV (broadcast) for the Indian subcontinent while Package B is for digital grouping only for the same region. The winner will be able to broadcast the Games digitally across the Indian subcontinent.
There are four specific packages in which e-auction is being conducted or 74 games per season for a period of five years with a provision to increase the number of matches to 94 in the last two years.
Package C is for 18 selected games in each season for the digital space. In Package D, all games will be for combined TV and digital rights for overseas markets.
All the bidders are bidding separately for each package. The total assets of the bidders for Package A should be Rs 1,000 crore; This is Rs 500 crore for bidders for other packages.
The nation’s biggest media houses are struggling to earn the right to broadcast to the world’s richest Cricket League on their platform.
This year, global giants like Zee Entertainment Enterprises Limited (ZEEL), Reliance-Viacom18, Disney Star Network and Sony Network are in the fray to grab the rights for the event.