The Board of Control for Cricket in India (BCCI) is conducting the e-auction of the Indian Premier League (IPL) media rights for the next five years (2023-27). The BCCI is expecting a windfall from broadcasting and streaming rights deals with several networks such as Sony Sports Network, global giant Disney Star Network, and Reliance-Viacom18 to grab the rights for 2023-2027. cycle.
BCCI’s revenue from IPL media and streaming rights has increased manifold since the league came into existence. Although it nearly doubled in 2018 when Star India took over the media rights, the BCCI now expects the amount to triple in the 2023-27 cycle.
Who will broadcast IPL for the next five years?
Star India had to pay a record amount of Rs 16,347.5 crore (then US$ 2.55 billion) in 2017 to acquire IPL rights for five years (2018-22). This was the largest media rights deal in cricket and 158% more than the amount paid for the previous IPL rights cycle.
This time all the bidders will have to bid separately for each package. Participants will decide whether to continue bidding for media rights after a certain stage. This is different from the 2017 auction when the closed bidding process was going on.
e-auction date
For the first time since the inception of the IPL, the media rights will be e-auctioned on June 12. The current bidders will win the rights to broadcast the league for a five-year cycle, starting with the 16th edition of the tournament, from 2023 to 2027. The process is expected to start at 11:00 AM IST. Bidding can easily go on for more than a day.
four special packages
There are four specific packages in which e-auctions will be conducted for 74 games per season for a period of five years from 2023 to 2027, with a provision to increase the number of matches to 94 in the final two years. The process is divided into a total of four packages (A, B, C and D). Package A is exclusive to TVs for the Indian subcontinent while Package B is only for digital groupings for the same region.
Finally, Package D is a combined (TV and digital) bracket for the rest of the world. It is divided into two countries, which can include either the whole world or five different regions.
Base price for each package:
Package A – Rs. 49 crores per match
Package B – Rs. 33 crores per match
Package C – Rs 11 crore per match
Package D- Rs. 3 crores per match
Amazon pulls out
Amazon has left its rivals in the fray in the race to auction the Indian Premier League media rights. Along with Amazon, the three major players – Reliance, Disney and Sony Group Corp – would be keen to get the streaming rights, given that it would give them a big boost in the online consumer market. Whoever wins the deal will also see a huge boost in their aspirations to become a major media player in India.