June 14, 2022, 10:36 AM ISTSource: et now
The BCCI has become richer by over Rs 44,000 crore after selling the TV and digital rights of the IPL for the next five editions. Disney Star won the coveted rights of IPL Indian subcontinent TV broadcast for Rs 23,575 crore. Viacom18, on the other hand, grabbed the digital rights on Monday by bidding for Rs 20,500 crore in the media rights auction. According to reports, Package A (Indian Subcontinent TV Rights) for 410 IPL matches in five seasons from 2023 to 2027 has been sold for Rs 23,575 crore, which is effectively Rs 57.5 crore per game.