Zoom credits product-led growth for 30x growth in 2020 to 30x active daily users: Forbes, 2022. Currently, there is a growing demand for innovative individuals who can leverage resources and align teams to produce positive product results. This can be concluded from the fact that, according to LinkedIn, product management is one of the 25 most in-demand jobs in the US in 2022.
Given the vast skills required in this role, it can be intimidating for someone aspiring to be PM. Despite the tons of resources available on the Internet, there is no proper learning structure or method for validating information.
This is the reason that
Product Management Program by ISB Executive Education Provides a structured approach to managing the entire product life cycle.
Today the job of a Product Manager is more than just creating a great product. Here is a list of all the skills you need:
core competencies
A good product manager is expected to have in-depth knowledge of the product life cycle, the art of resource allocation, market research, conducting customer interviews, user testing, profiling and road-mapping.
He is expected to excel in design thinking. Understanding and executing the correct product positioning, product pricing, branding, and deciding and tracking important success metrics are also some of the prerequisites for being a successful product manager.
technical flow
Product Managers work closely with the engineers on their team to improve the functionality of the product to enhance the user experience. You don’t need to be a coder or a designer, although you still need basic design and technical knowledge.
analytical skills
Gone are the days when decisions were taken on the basis of perceptions or intuition. You need to be able to analyze data to measure the impact of your decisions and solve the right problems.
you should look for one
Certificate Program in Product Management from a reputed school With an industry-focused curriculum that can develop these above-mentioned skills.
excellent communication skills
Product Managers are in constant touch with multiple individuals throughout the day. They must have excellent oratory and written communication skills for each meeting to be fruitful and prevent delays in the product development process.
How can you accelerate your career in Product Management?
Fortunately, these characteristics can be developed at any stage of your career and help you take it to the next level. if you are:
- A mid or senior level manager who seeks to manage new and mature products from conception to execution, and measure performance to increase profitability or,
- A business leader or entrepreneur who seeks to lead the use of product strategies in their organization and undertakes product-focused decision-making and planning.
Product Management Program by ISB Executive Education is a 12-week certificate program that will provide you with a comprehensive understanding of product design, development, positioning, branding and distribution using practical industry examples and case studies.
This program will assist you with a structured approach to managing the entire product life cycle. It will teach you how to think, test and launch products that customers love and that are always ahead of the competition. You’ll get to learn about competition analysis, road mapping, prototyping, A/B testing, and more.
To view the full program details,
click here,
The product management market is expected to create 22 million job opportunities globally and become a US$ 31.84 billion market by 2025. With the right mentorship and training, you can easily become an integral part of this thriving domain.
Indian School of Business
Indian School of Business (ISB) has evolved out of the need to be a world class business school in Asia. ISB is committed to creating business leaders through its innovative programs, outstanding faculty and thought leadership. It has the unique distinction of having accreditation from the Association of MBAs (AMBA), making it the 100th school in the world to achieve the ‘Triple Crown’ of accreditation from AMBA, EFMD Quality Improvement System (EQUIS) and Association. Advance Collegiate School of Business (AACSB). Accreditation from AMBA represents the highest standard of achievement in postgraduate business education.
ISB Executive Education creates programs for professionals who provide timely learning interventions that help them enhance their abilities through specific skill sets and progress in their careers, while positively helping the organizations they serve. influence in which they operate. Through innovative programs, outstanding faculty and thought leadership, ISB Executive Education is committed to creating future-ready leaders.
emeritus
ISB Executive Education is collaborating with online education provider Emeritus to offer a portfolio of high impact online programs. Working with Emeritus gives ISB Executive Education the advantage of broadening its reach beyond its on-campus offerings in a collaborative and engaging format that stays true to the quality of ISB Executive Education. Emeritus’ approach to learning is built on a group-based design to maximize peer-to-peer sharing and includes video lectures with world-class faculty and practical project-based learning. More than 250,000 students from over 160 countries have benefitted professionally from the Emeritus programmes.
Disclaimer: This article has been produced on behalf of Emeritus by the Spotlight team of Times Internet.