Moto Morini has been brought to India by Hyderabad-based Adishwa Auto Ride India Pvt. Ltd (AARI), the company that also retails Benelli bikes in India.
see photosMoto Morini is currently owned by the Chinese motorcycle brand Zhongneng Vehicle Group.
Italian motorcycle brand Moto Morini will make its Indian market debut with four new products in association with Adishwar Auto Ride India Pvt Ltd (AARI), the company that retails Benelli motorcycles in India, as well as the Keyway brand. AARI in an announcement has said that four models of Moto Morini will be launched in India with a strong dealer network across India. The Moto Morini motorcycles are designed and developed in Italy and comply with essential EU manufacturing standards to ensure superior vehicle quality, the statement said.
The Moto Morini X-Cape is likely to be introduced in India.
Speaking about the latest collaboration, Vikas Jhabakh, Managing Director, Adishwar Auto Ride India Pvt Ltd said, “We are delighted to introduce this renowned and coveted brand to Indian motorcyclists. At Adishwar Auto Ride India, one of our flagship The endeavor is to create value through our relationships with our customers. With the introduction of Moto Morini, we aim to cater to the needs of Indian buyers in the premium mobility segment. With our tenure and experience in the superbike segment, we have successfully established the brand countries are certain to do.”
Read also: Moto Morini X-Cape midsize adventure bike unveiled
The X-Cape gets 19-inch front and 17-inch rear wheels with off-road ready tyres.
The Moto Morini is currently powered by a 649 cc, liquid-cooled, parallel-twin engine with 59 bhp across multiple models, including two roadsters and a new adventure bike called the Moto Morini X-Cape, which will be launched in 2021. was displayed at the EICMA motorcycle show. Milan, Italy. The X-Cape rides on a 19-inch front and 17-inch rear wheel combination, mated to off-road ready Pirelli Scorpion Rally STR tyres. Suspension duties are handled by a beefy 50mm, fully adjustable upside down front fork from Marzocchi, while the rear suspension features adjustable preload and rebound damping.
The Moto Morini in India will be launched by the same group that looks after the Benelli and Keyway brands.
Adishwar Auto Ride India is part of the Mahavir Group, a leading automobile dealer group, and also leads the operations of the Benelli and Kiway brands in India through AARI. According to the company, both the brands have over 50 dealerships across India with a combined base of 20,000 customers.
Read also: Moto Morini to launch mid-size adventure bike
Powered by Moto Morini X-Cape 649 cc, 59 bhp parallel-twin engine
Moto Morini was originally founded in 1937 by Alfonso Morini in Bologna, Italy. By the late 1940s and ’50s, the Moto Morini also began competing in racing events. In fact, Italian motorcycle GP racing legend Giacomo Agostini began his racing career in 1961 on the Moto Morini Setabello “Short Rods”. In the early 1970s, Moto Morini launched the company’s first V-twin engine motorcycle, first with a 350 cc model, and later with a 500 cc model. By the early 1980s, dwindling sales and labor disputes plagued Moto Morini, and by 1987, the company was sold to Cagiva, which had also acquired Ducati a year earlier.
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In 1999, Motori Franco Morini, founded in 1954 by Alfonso Morini’s nephew, acquired the Moto Morini brand from Ducati. The company was relaunched in 2005, but went into liquidation in 2010, after which the brand went under new ownership in 2011. In October 2018, Moto Morini changed hands again and became part of China’s Zhongneng Vehicle Group, a motorcycle manufacturer established in 1988. The company has four different brands, and manufactures motorcycles, ATVs, scooters, mopeds and electric scooters.
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