British automotive brands will join Nvidia drive chips for an autonomous future
see photosJaguar Land Rover announces a multi-year partnership
Jaguar Land Rover has announced a multi-year partnership with Nvidia to adopt its AI chipset platform Drive. The two will jointly develop an autonomous driving system and AI enabled in-car experience that could be a virtual assistant that will be deployed by 2025. From 2025 all Jaguar Land Rover vehicles will be equipped with Nvidia’s Drive Platform which includes a combination of hardware. and software that includes proactive safety features with automatic driving and advanced parking systems and ADAS capability. There will also be a system that monitors the driver and the occupant using computer vision techniques.
The system integrates Nvidia Drive Hyperion and Drive Orin autonomous vehicle processors with Jaguar Land Rover operating system for safety, security, networking, surround sensors. Jaguar Land Rover will also harness the power of an Nvidia DGX server grade GPU for training AI models in the data center, built on top drive SIMD software built on the Nvidia Omniverse platform.
CEOs of Nvidia and Jaguar Land Rover (left to right)
“Collaboration and knowledge-sharing with industry leader NVIDIA is essential to realizing our reimagine strategy, setting new benchmarks in quality, technology and sustainability. Jaguar Land Rover offers the world’s most desirable luxury vehicles and services for the most discerning customers. Our long-term strategic partnership with NVIDIA will open up a world of possibilities for our future vehicles as the business continues its transformation into a truly global, digital powerhouse, said Thierry Bollor, Chief Executive Officer of Jaguar Land Rover. .
“The next generation of cars will transform the automotive into one of the largest and most advanced technology industries. A fleet of software-defined, programmable cars will deliver new functionality and services for the life of vehicles. We are looking forward to partnering with Jaguar Land Rover.” NVIDIA’s Founder and CEO Jensen Huang is thrilled to “re-imagine the future of transportation and build the most advanced cars.”
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It is part of Jaguar Land Rover’s long-term plan to make its operations fully sustainable by 2039 and will play a key role in making the brands completely emission-free with Nvidia electric power trains. Jaguar certainly already makes EVs like the highly acclaimed I-Pace while Land Rover is adopting a hybrid powertrain.
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