Stayfree, a menstrual hygiene brand owned by healthcare products company Johnson & Johnson India, has signed Bollywood actor Kiara Advani as its brand ambassador. She will be the face of its latest campaign for its ‘Secure XL’ pads.
The marketing campaign has been designed by DDB Mudra. The actor is seen representing the everyday hustle and ‘can do’ spirit of women entrepreneurs who are fueled by ambition and need protection and comfort throughout the day, the company said in a statement.
“I am proud to be a part of this empowering campaign that celebrates the can-do spirit of young women,” Advani said. The company has always celebrated the spirit and strength of young women. With the campaign ‘Din Tumhare Saath Chalega’, the brand empowers women to fulfill their dreams and aspirations by living life on their own terms, hence their day moves to their beat. We are glad to have Kiara Advani onboard as part of the family. She represents today’s generation of ambitious young women. Through our association with Kiara Advani, we aim to accelerate the brand’s mission of empowering women to seize every moment, chase their dreams and leave no stone unturned. Rahul Mathew, Chief Creative Officer, DDB Mudra Group, said, “We have all heard the adage – there is so much to do, so little time. There is no generation that has realized this more than the youth of today. believes that every girl should have complete control over her time and what she wants to do with it, even if it is only during her period.In her we have the perfect person to deliver this message. She also does all this and today’s girls like her.”
As the advertising industry recovers from the shock received from the pandemic, the domestic advertising industry is set to exhibit a growth of 18.1% in 2021 with a market size of Rs. 85,769 crore, a report found. The sector is further expected to grow at a CAGR of 15.07% 1.13 lakh crore by the end of 2024, said the ‘Dentsu India Digital Report 2023’. It added that there was a heavy skew towards digital mediums with digital advertising having a market share of over a third of the entire market size. 29,784 crores, growing at a faster rate of 39.5% over 2021. it is expected to reach 51,110 crore, with a compound growth rate of 31% by 2024.
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