Cavincare also unveiled products in the shampoo category for the Tamil Nadu market.
FMCG company CavinKare has announced its foray into the men’s grooming segment with the unveiling of several hair and body care products under the Biker brand. Cavincare also unveiled products in the shampoo category for the Tamil Nadu market.
Venkatesh Vijayaraghavan, CEO and Director, FMCG, CavinCare, said, “This entry into the men’s grooming category, which is expected to cross $1.2 billion by 2024, is an important step in the growth strategy of CavinCare 2.0.
“The pandemic has opened up many opportunities for all industries, but it has been a game changer for the beauty and hygiene category,” he told media persons. “We have seen a growing interest among urban male consumers for personalized beauty products. Hence, we have used our strength – R&D – to develop a complete product line specially curated to match the needs of urban male consumers,” he said.
Biker’s brand includes products such as 2-in-1 shampoo-conditioner, beard oil, beard cream and shower gel. These will be available in three variants – Helmet Damage Repair, Anti-Dandruff and Strong and Bouncy. SKUs are available in 75ml, 180ml, 340ml and sachets. SKUs range from ₹80 to ₹415, while pouches cost ₹2.
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